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Product Marketing Manager

Alarm.com
Tysons, Virginia
Full Time
Posted February 9, 2026
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Job Description

The Product Marketer at Alarm.com is responsible for developing and executing go-to-market strategies, creating product positioning and sales enablement content, and collaborating with cross-functional teams to support product launches and business growth in the IoT and technology sectors.

Key Responsibilities

  • Develop and execute go-to-market strategies for Alarm.com products and new launches
  • Create product positioning, messaging, and sales enablement content
  • Act as the Voice of the Customer to gather feedback for product development and roadmaps
  • Support product launches by coordinating internal teams to meet milestones and delivery dates
  • Create marketing assets such as market briefs, sales playbooks, and thought leadership materials
  • Generate data-driven insights to inform product and marketing strategies
  • Develop and validate product positioning, messaging, and competitive segmentation
  • Communicate the value and technical benefits of Alarm.com products to internal and external audiences

Requirements

  • 1-3 years of Product Marketing Experience OR Marketing experience in the Tech field
  • Bachelor's degree with a focus in business, engineering, or hard sciences is a plus
  • Demonstratable track record of crafting compelling positioning and thought leadership content
  • Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
  • Excellent written and verbal communication skills
  • Ability to synthesize high-level direction from leadership into actionable work products
  • Ability to own project development, execution, and completion autonomously

Benefits & Perks

Medical plans with company subsidies
Health Savings Account (HSA) with a company contribution
401(k) plan with an employer match
Paid vacation that increases with tenure
Paid holidays
Wellness time
Paid maternity and bonding leave
Company-paid disability insurance
Company-paid life insurance
Work from the office 4 days a week

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