Job Description
A Digital Marketing Specialist at Alarm.com is responsible for managing web content, optimizing for SEO, conducting A/B testing, and analyzing performance metrics to develop effective digital marketing strategies that enhance online visibility and engagement.
Key Responsibilities
- Manage and update web content using CMS tools, ensuring alignment with brand guidelines and SEO best practices
- Create, edit, and optimize web page content to improve visibility and engagement
- Plan and implement content calendars in collaboration with the marketing team
- Design and execute A/B tests to optimize marketing strategies, landing pages, and user experiences
- Monitor and analyze content performance metrics to inform improvements and increase conversions
- Conduct keyword research and implement on-page and off-page SEO strategies
- Utilize SEO tools to monitor and enhance website performance and search rankings
- Develop and analyze targeted email marketing campaigns to improve engagement
Requirements
- 3 years of experience in digital marketing, SEO, and content management.
- Hands-on experience with SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance.
- Hands-on experience with A B testing platforms to design and execute optimization tests.
- Excellent written and verbal communication skills.
- Certifications in Google Analytics.
- Experience with project management tools like JIRA and Confluence.
- Experience with email marketing, including creating campaigns, analyzing performance data, and optimizing strategies.
Benefits & Perks
Competitive pay and benefits
Subsidized medical plan options
HSA with generous company contribution
401(k) with employer match
Paid holidays
Wellness time
Vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability and life insurance
FSAs (Flexible Spending Accounts)
Well-being resources and activities
Casual dress work environment
Ready to Apply?
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