Job Description
The Digital Marketing Specialist at Alarm.com is responsible for managing web content, optimizing for SEO, conducting A/B testing, and analyzing performance metrics to enhance digital marketing strategies and online visibility.
Key Responsibilities
- Manage and update web content using CMS tools, ensuring alignment with brand and SEO best practices
- Create, edit, and optimize web content and develop content calendars in collaboration with the marketing team
- Design and execute A/B tests to improve marketing strategies, landing pages, and user experiences
- Monitor and analyze content performance metrics to identify areas for improvement and increase conversions
- Conduct keyword research and implement on-page and off-page SEO strategies to enhance search visibility
- Utilize SEO tools to monitor and improve website performance and search rankings
- Develop and analyze targeted email marketing campaigns to optimize engagement and performance
Requirements
- 3 years of experience in digital marketing, SEO, and content management
- Hands-on experience with SEO tools such as Google Search Console, SEMrush, or Ahrefs
- Hands-on experience with A B testing platforms
- Excellent written and verbal communication skills
- Certifications in Google Analytics (preferred)
- Experience with project management tools like JIRA and Confluence
- Experience with email marketing, including creating campaigns, analyzing performance data, and optimizing strategies
Benefits & Perks
Competitive pay and benefits
Subsidized medical plan options
HSA with generous company contribution
401(k) with employer match
Paid holidays
Wellness time
Vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability insurance
Company-paid life insurance
FSAs (Flexible Spending Accounts)
Well-being resources and activities
Casual dress work environment
Ready to Apply?
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