Job Description
The Digital Marketing and Demand Generation Specialist is responsible for developing and executing multi-channel marketing campaigns to attract, engage, and convert prospects, driving pipeline growth and revenue for various Venture Business Units within Alarm.com.
Key Responsibilities
- Define product positioning, value propositions, and audience personas in collaboration with VBU leadership.
- Develop, implement, and test integrated demand generation programs tailored to each VBU's target audience and growth goals.
- Manage multi-channel marketing campaigns across paid search, paid social, display, retargeting, email, and ABM.
- Leverage AI-powered tools to optimize targeting, automate workflows, personalize messaging, and improve campaign ROI.
- Create landing pages, email content, and offers such as whitepapers, webinars, and case studies to generate qualified leads.
- Monitor and report on campaign performance metrics including MQLs, SQLs, conversion rates, cost per lead, and ROI.
Requirements
- 3 to 5 years of hands-on demand generation, digital marketing, or growth marketing experience in an agency or in-house setting.
- Proven track record of creating B2B campaigns that drive measurable pipelines and revenue.
- Strong analytical skills with the ability to translate data into clear reports and actionable insights, including experience with Google Analytics, campaign dashboards, and attribution tracking.
- Experience with marketing automation platforms, ideally Pardot.
- Familiarity with SEO, paid media, account-based marketing (ABM), and conversion optimization.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Excellent communication skills with the ability to align marketing strategies with sales priorities.
Benefits & Perks
Competitive pay and benefits including subsidized medical plan options
HSA with generous company contribution
401(k) plan with employer match
Paid holidays, wellness time, and vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability and life insurance
FSAs (Flexible Spending Accounts)
Well-being resources and activities
Casual dress work environment
Ready to Apply?
Join Alarm.com and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More jobs at Alarm.com
Senior Software QA Specialist
Alarm.com
NEW
Liberty Lake
Full Time
2d
$0k-0k/hr
Senior Staff Software Engineer
Alarm.com
NEW
Tysons
Full Time
2d
Regional Sales Manager - Colorado
Alarm.com
NEW
Not specified
Full Time
2d
$150k-170k