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VP, Product

Affinity
Toronto, Ontario
Full Time
Posted July 31, 2025
CA$290k - CA$350k
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Job Description

The VP of Product at Affinity is responsible for shaping the product strategy and leading a team to develop innovative, customer-centric SaaS solutions that support relationship management for private capital firms and other organizations, driving company growth and market expansion.

Key Responsibilities

  • Develop and communicate the long-term product vision and strategy aligned with company goals
  • Lead and mentor a team of product managers and leaders to ensure high performance and professional growth
  • Oversee the entire product development lifecycle from ideation to launch and iteration
  • Champion customer needs through direct engagement, market research, and data analysis to inform product requirements
  • Collaborate with cross-functional teams including engineering, design, sales, marketing, and customer success to ensure alignment
  • Establish and track KPIs to evaluate product performance, adoption, and business value
  • Drive organizational alignment and outcomes through effective cross-team communication and leadership

Requirements

  • Proven experience as a VP of Product in a successful, best-in-class multi-product B2B SaaS company with an annual recurring revenue (ARR) of between 50 million and 100 million USD.
  • At least 8 years of product management experience, including a minimum of 5 years in senior leadership roles.
  • Proven track record of building and shipping complex, data-intensive products at scale.
  • Exceptional communication and collaboration skills, especially across Design and Engineering teams.
  • Strong people leadership experience, including leading and growing high-performing product teams.
  • Analytical and user-centric mindset with a bias for action and outcomes.
  • Embodies a growth mindset, with comfort navigating ambiguity and a willingness to challenge assumptions.
  • Familiarity with financial services, private capital, or CRM industries is a plus.

Benefits & Perks

Compensation/salary range: 290,000 to 350,000 CAD
Work schedule: Flexible personal sick days
Work environment perks: Virtual team-building activities and socials
Additional benefits: Extended health benefit premiums for employee and dependents, RRSP retirement plan, annual education budget and comprehensive learning & development program, wellness support reimbursements for home internet, meals, and wellness memberships

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