Job Description
A strategic and hands-on Paid Media Manager responsible for developing and executing full-funnel paid media campaigns across multiple channels, leveraging AI tools for optimization, and driving measurable growth in the private capital markets sector.
Key Responsibilities
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Manage multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Optimize campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, Reddit, and Connected TV
- Leverage AI tools for audience research, creative optimization, bid management, and performance analysis
- Design and execute A/B and multivariate testing programs to improve campaign effectiveness
- Monitor and analyze campaign performance metrics, providing insights and reporting to leadership
- Manage budgets efficiently to meet growth targets while maximizing ROI
- Collaborate with cross-functional teams including Product Marketing, Sales, and Creative to align campaign efforts
- Stay informed on industry trends, emerging channels, and new advertising opportunities
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of 2 million USD with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel and Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets (preferred but not required)
- Knowledge of privacy regulations and their impact on digital advertising, including GDPR, CCPA, and iOS changes
- Willingness to test new opportunities and emerging channels in digital advertising
Benefits & Perks
Compensation/salary range: CAD 79,100.00 - 105,480.00 annually, depending on experience and location
Work location options: Remote or hybrid in Toronto, Canada with in-office 2-3 days per week
Health benefits: Extended health benefit premiums covered for employee and dependents, flexible sick days
Retirement planning: RRSP plan
Learning and development: Annual education budget and comprehensive L&D program
Wellness support: Reimbursement for home internet, meals, wellness memberships, and equipment
Team connection: Virtual team-building activities and socials
Ready to Apply?
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