A relationship-focused marketing role responsible for developing customer advocacy, partner marketing, and influencer relations within the private capital community to enhance brand reputation, drive pipeline growth, and foster authentic industry connections.
Key Responsibilities
Build and manage customer reference and advisory board programs with top-tier PE VC firms
Create compelling case studies demonstrating ROI and deal flow acceleration
Coordinate customer speaking opportunities at industry events and webinars
Develop and execute co-marketing initiatives and joint content with partners and portfolio companies
Build and track partner referral programs and enablement materials
Identify, engage, and collaborate with industry thought leaders and influencers
Coordinate influencer partnerships and thought leadership collaborations
Develop speaking bureau relationships for company executives
Use AI tools for prospect research, content personalization, and relationship mapping
Track and measure program performance related to pipeline growth and customer advocacy
Requirements
3-4 years experience in B2B marketing, ideally in financial services, private capital, or relationship-driven industries
Proven track record managing customer advocacy, partner marketing, or community programs
Strong relationship-building skills and comfort engaging with senior executives
Interest in and understanding of private capital markets PE VC ecosystem, deal flow, and industry dynamics (preferred but not mandatory)
Excellent communication skills with ability to craft compelling stories
Data-driven mindset with experience measuring and optimizing relationship marketing programs
Familiarity with AI tools for research, personalization, and content creation
Benefits & Perks
Compensation/salary range: $119,000 - $137,000 USD base, depending on experience and location
Work schedule: Not specified
Work environment perks: Virtual team-building activities and socials
Additional benefits: Health benefits covering dependents and flexible sick days, 401(k) retirement plan, annual education budget and comprehensive learning and development program, monthly reimbursements for home internet, meals, and wellness memberships, support for overall health and happiness
Ready to Apply?
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