Director, Marketing Systems Data
Pure StorageSanta Clara, California
Full Time
Posted March 7, 2025
$187k - $299k
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Application opens on company website
Job Description
The Director of Marketing Systems and Data at Pure Storage will lead the development and execution of marketing technology and data strategies to enhance marketing effectiveness and drive go-to-market initiatives, collaborating with various teams to integrate data and improve operational efficiency.
Key Responsibilities
- Lead the development and execution of marketing technology and data strategy.
- Collaborate with stakeholders to define the marketing technology vision and 3-year plan.
- Develop and implement end-to-end processes to assist and automate go-to-market motions.
- Partner with cross-functional teams to develop and implement data strategies for integrating data from multiple sources.
- Design data flows and synchronization rules for consistent and accurate data.
- Create frameworks to improve the quality of critical data domains.
- Utilize B2B data vendors to enrich account and contact data.
- Develop a framework for account hierarchy to support propensity-to-buy models.
- Work closely with IT, Sales, Finance, and other teams to align on GTM system capabilities.
- Present data strategy progress and insights to executive leadership.
Requirements
- Deep expertise in GTM data management and B2B go-to-market technologies.
- Extensive experience with B2B marketing technology stacks, including Salesforce, Marketo, Snowflake, and AWS Sagemaker or equivalent tools in the same category.
- Experience leveraging and providing requirements for reporting in real-time BI tools.
- Strong background in data integration, data quality management, and governance.
- Experience in field marketing and digital marketing, knowledge of media tactics, audiences, and the systems and platforms that generate digital media data.
- Strong analytical and problem-solving skills, with a focus on driving results.
- Demonstrates a growth mindset, proactively takes action, and communicates with clarity and impact at an executive level.
- Ability to work from the Santa Clara office in compliance with Pure's policies.
Benefits & Perks
Annual base salary range: 187,000-299,000
In-office work environment in Santa Clara
Flexible time off
Wellness resources
Company-sponsored team events
Potential for incentive pay and/or equity
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