Job Description
The Senior Demand Generation Manager will lead initiatives to accelerate pipeline growth and revenue in enterprise segments by developing and executing integrated marketing campaigns, utilizing advanced Account-Based Marketing strategies, and collaborating with cross-functional teams to ensure alignment with business objectives.
Key Responsibilities
- Design and implement comprehensive demand generation strategies for enterprise accounts.
- Shape and refine outbound go-to-market motions in collaboration with marketing teams.
- Partner with Sales and Customer Success to ensure cohesive strategy execution.
- Oversee the demand generation budget for optimal resource allocation.
- Explore and implement innovative approaches to demand generation and ABM.
- Track, analyze, and report on campaign performance data for strategic insights.
Requirements
- A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company.
- At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences.
- Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker.
- Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization.
- Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success, fostering a collaborative and results-oriented environment.
- Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives.
- Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns.
- Ability to analyze complex data sets to derive actionable insights and inform strategic decisions.
- Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies.
- Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams.
Benefits & Perks
Compensation/salary range: 72,000 to 108,000 CAD
Health Care coverage
Flexible personal sick days
Annual budget for education
Comprehensive learning and development program
Reimbursement for Transportation, Home Internet, Meals, and Wellness memberships
Virtual team building and socials
Ready to Apply?
Join Affinity and make an impact
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
