Senior Demand Generation Manager
AffinityPosted April 28, 2025
Location not specified
Energy ManagementCA$72,000 - CA$108,000
Full Time
Job Description
The Senior Demand Generation Manager will lead initiatives to accelerate pipeline growth and revenue in enterprise segments by developing and executing integrated marketing campaigns, utilizing advanced Account-Based Marketing strategies, and collaborating with cross-functional teams to ensure alignment with business objectives.
Responsibilities
- •Design and implement comprehensive demand generation strategies for enterprise accounts.
- •Shape and refine outbound go-to-market motions in collaboration with marketing teams.
- •Partner with Sales and Customer Success to ensure cohesive strategy execution.
- •Oversee the demand generation budget for optimal resource allocation.
- •Explore and implement innovative approaches to demand generation and ABM.
- •Track, analyze, and report on campaign performance data for strategic insights.
Requirements
- •A minimum of 5 years in enterprise-focused demand generation and campaign management, preferably within a B2B SaaS technology company.
- •At least 2 years of experience implementing ABM strategies to effectively engage enterprise audiences.
- •Strong familiarity with marketing tools and platforms such as Notion, Salesforce, Pardot, and Looker.
- •Demonstrated understanding of modern marketing techniques, including persona-based marketing, digital engagement, acquisition tactics, and conversion rate optimization.
- •Proven ability to work seamlessly with other go-to-market teams, including Sales and Customer Success, fostering a collaborative and results-oriented environment.
- •Excellent written and verbal communication abilities, with experience effectively engaging with business leaders and C-suite executives.
- •Strong organizational skills and attention to detail, with a track record of successfully planning and implementing marketing campaigns.
- •Ability to analyze complex data sets to derive actionable insights and inform strategic decisions.
- •Deep understanding of the customer journey within enterprise segments, enabling the development of targeted and effective marketing strategies.
- •Experience in driving alignment of objectives and key results across marketing, sales, customer success, and product teams.
Benefits
- •Compensation/salary range: 72,000 to 108,000 CAD
- •Health Care coverage
- •Flexible personal sick days
- •Annual budget for education
- •Comprehensive learning and development program
- •Reimbursement for Transportation, Home Internet, Meals, and Wellness memberships
- •Virtual team building and socials
More jobs at Affinity
Account Executive, Growth
Affinity
Jan 22
Account Executive, Mid Market
Affinity
Jan 22
Visa
More jobs in Location not specified
Energy Efficiency Account Manager Remote - Denver-metro, CO only
Energy Solutions
Jan 10
