Job Description
The Customer Lifecycle Marketing Manager is responsible for developing and executing strategies to enhance customer relationships, drive retention, and promote advocacy throughout the customer journey in a B2B tech environment.
Key Responsibilities
- Develop and optimize the customer journey
- Create targeted programs and campaigns for every stage of the customer lifecycle
- Drive customer engagement to increase adoption
- Collaborate with Customer Success and Sales teams to enhance customer touchpoints
- Create compelling customer content in partnership with Product Marketing
- Lead campaigns for upsell opportunities
- Document customer needs and feedback to influence product strategy
- Define metrics to track the effectiveness of lifecycle marketing programs
Requirements
- 3-5 years of lifecycle or customer marketing experience in a B2B tech environment.
- Exceptional communication, project management, and content creation abilities.
- Proficiency in tools like Google suite, Salesforce, Pardot, Gainsight, and Notion.
- Demonstrated ability to empathize with customers, understand their needs, and build trust.
- Skilled at analyzing customer data to develop actionable strategies and measure outcomes.
- Innovative in designing programs that engage and retain customers, with a focus on measurable impact.
- Proven success working cross-functionally with Sales, Product, and Customer Success teams.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Benefits & Perks
Compensation/salary range: 79,000 to 133,500 USD
Flexible personal sick days
Medical, dental, and vision insurance with comprehensive PPO and HMO plans
401k plan
Annual budget for education and comprehensive L&D program
Reimbursement for monthly expenses such as Transportation, Home Internet, Meals, and Wellness memberships
Virtual team building and socials
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