Job Description
A strategic and hands-on Senior Performance Marketing Manager responsible for developing and executing data-driven paid media campaigns across multiple channels to drive customer acquisition and business growth in regional markets such as Mexico or Canada, with a focus on optimization, experimentation, and collaboration across teams.
Key Responsibilities
- Develop and execute data-driven customer acquisition and expansion strategies across multiple performance marketing channels.
- Own end-to-end campaign strategy and execution, including audience targeting, ad trafficking, creative optimization, and performance analysis.
- Experiment with new marketing channels and adapt global strategies to regional market dynamics and buyer behaviors.
- Use A/B testing and experimentation to improve ad creative, audience targeting, and bidding strategies.
- Analyze campaign performance data to optimize performance, identify growth opportunities, and inform decision-making.
- Partner with cross-functional teams to create integrated marketing campaigns aligned with business goals.
Requirements
- Minimum of 5 years hands-on experience with Paid Search and/or Paid Social programs.
- Experience building campaigns and ads directly in platform-native tools such as Google Ads, Microsoft Ads, LinkedIn, Facebook, and 6sense.
- Experience working with high-growth SaaS products and a deep understanding of the B2B sales funnel.
- Familiarity with the B2B MarTech stack, including Salesforce and Marketo.
- Skilled in trafficking ads, implementing tags in Google Tag Manager, and understanding server-side tracking and first-party data strategies.
- Results-oriented and data-driven, leveraging both qualitative and quantitative insights to guide decisions and prioritize roadmaps.
- Proven ability to build performance marketing channels from the ground up, scaled to a high level of paid spend, with a focus on high-impact, high-return initiatives.
- Strong interpersonal and communication skills, with the ability to collaborate effectively across technical and creative teams.
- High level of ownership and accountability, with experience managing multiple stakeholders and projects simultaneously.
- Bachelor’s Degree.
- Fluent in Spanish.
- Experience working with both SMB and Enterprise segments is highly valued.
- A deep understanding of B2B attribution models and the non-linear buyer journey.
Benefits & Perks
Competitive total compensation package
Employee-led remote and flexible working
Health benefits
Inclusive work environment with accommodations for persons with disabilities
Flexible working model supporting remote, hybrid, or in-person work
Ready to Apply?
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