Job Description
The Sr. Manager, Brand Strategy at Samsara is responsible for leading the development and execution of brand campaigns, ensuring brand coherence across multiple channels, managing external agencies, and driving brand growth through storytelling and strategic initiatives to engage the company's target audience.
Key Responsibilities
- Lead the strategy for major brand campaigns and activations, developing creative briefs based on customer insights and market opportunities.
- Partner with creative teams and agencies to ensure brand coherence across all touchpoints and channels.
- Manage external agencies and contractors to deliver high-quality creative campaigns and branded content.
- Elevate customer storytelling and brand narratives through various channels to maximize reach and impact.
- Identify and develop new brand opportunities by collaborating across teams to surface brand-building moments and deepen engagement.
- Oversee planning, forecasting, tracking, and optimization of the corporate marketing budget.
- Monitor and analyze brand health metrics, providing insights and strategic recommendations for improvement.
- Hire, develop, and lead a high-performing, inclusive brand strategy team.
Requirements
- Minimum of 10 years or appropriate senior-level experience in brand strategy, brand management, creative strategy, or equivalent, with ideally both agency and in-house experience or deep experience working agency side on major brand campaigns, including at least 2 years leading a team.
- Proven ability to lead creative strategy and drive high-impact brand campaigns in competitive markets, with the ability to set direction, collaborate with creative teams and agencies, and deliver results.
- Experience maintaining brand coherence across multiple touchpoints and channels, and partnering with creative, media, sponsorship, and other marketing functions to ensure a unified brand universe.
- Strong storytelling instincts and the ability to translate customer and market insights into brand narratives and creative briefs that inspire.
- Demonstrated experience managing budgets and partner relationships with agencies and contractors, and delivering strategic work on time and on budget.
- Excellent cross-functional collaboration skills, with the ability to work across teams such as creative, media, product, sponsorship, and analytics, and influence senior stakeholders.
- Highly analytical mindset with the ability to define brand health metrics, interpret brand performance data, and make strategic recommendations.
- Excellent communication and presentation skills, with the ability to articulate brand ideas and strategy to internal leadership and external partners.
- A self-starter with the versatility to think big about brand building and execute through roll-up-the-sleeves efforts.
- Comfortable working in ambiguity and a fast-moving environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
- Experience leading major rebrands, repositioning efforts, or category creation.
- Experience with storytelling for technical audiences, turning complex products into simple, compelling narratives.
- Familiarity with AI-driven creative workflows, such as prompt-based content development.
Benefits & Perks
Compensation range: $107,240 - $191,500 USD annually
Employee-led remote and flexible working
Health benefits
Total compensation package including base salary, bonus, variable pay, and restricted stock unit awards (RSUs)
Opportunities for career development and advancement
Inclusive work environment with accommodations for disabilities
Support for hybrid, remote, or in-office work arrangements
Ready to Apply?
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