Job Description
The role involves leading Samsara's global customer lifecycle marketing strategy to enhance customer engagement, retention, and growth through data-driven programs and cross-functional collaboration, ultimately driving measurable business impact.
Key Responsibilities
- Define and lead global customer lifecycle strategies to enhance engagement, retention, and growth.
- Develop scalable, data-driven programs and frameworks for customer lifecycle management.
- Collaborate with cross-functional teams to align lifecycle initiatives with business priorities and customer success goals.
- Build and coach a team of lifecycle marketers to operate strategically and deliver measurable results.
- Partner with Marketing Operations and Analytics to translate engagement data into actionable insights for continuous improvement.
- Leverage customer feedback and behavioral data to shape marketing strategies that reinforce value and loyalty.
Requirements
- Minimum of 10 years of experience in lifecycle, retention, or growth marketing at high-growth, fast-paced global tech companies.
- At least 4 years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
- Proven success in defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
- Strong analytical skills and comfort with lifecycle analytics tools such as Iterable, Gainsight, Salesforce, Tableau, Databricks, or similar.
- Excellent executive communication skills able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
- Experience balancing strategic vision with operational execution in complex, fast-paced organizations.
- Bachelor’s degree required; advanced degree or equivalent experience preferred.
Benefits & Perks
Compensation/salary range: $135,520 - $242,000 USD annually
Employee-led remote and flexible working
Health benefits
Total compensation package including base salary, bonus, variable pay, and restricted stock units (RSUs)
Opportunities for RSU awards at hire and annual refresh grants
Performance-based pay adjustments and above-market equity refresh awards for top performers
Ready to Apply?
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