Job Description
The Global Performance Marketing Manager is responsible for developing and executing the worldwide B2B growth strategy through multi-channel digital marketing, leveraging AI tools for optimization, and collaborating across teams to drive pipeline generation and operational excellence.
Key Responsibilities
- Develop and lead the global performance marketing strategy across paid search, paid social, and programmatic channels for B2B pipeline generation.
- Plan and manage quarterly budgets, including forecasting, scenario modeling, and investment trade-offs aligned with revenue and LTV CAC goals.
- Integrate AI tools to accelerate marketing asset production, personalization, and conversion optimization globally.
- Establish and execute standardized testing methodologies for marketing channels and content.
- Collaborate with cross-functional teams such as Marketing Leadership, Regional Teams, Sales, and RevOps to align priorities and metrics.
- Own and optimize global digital campaigns across SEM, Paid Social, and Programmatic channels to meet pipeline objectives.
- Develop and implement global performance marketing frameworks, playbooks, and reporting templates to ensure operational consistency and scale.
- Lead performance measurement, campaign analysis, and synthesis of learnings for executive reporting.
- Drive continuous improvement through experimentation, automation, and AI-driven strategies.
Requirements
- Six (6) years of experience in B2B performance marketing, including strategic contribution to multi-channel global acquisition programs.
- Bachelor's degree in Marketing or a related field.
- Expertise and proven success in Account-Based Marketing (ABM) strategy and execution.
- Success in driving measurable pipeline growth and improving marketing efficiency, such as LTV CAC.
- Hands-on understanding of CRM and Business Intelligence (BI) systems, specifically SFDC, Looker, Tableau, and Marketo.
- Expertise in paid search, paid social (especially LinkedIn), and display advertising.
- Deep familiarity with ABM tools and techniques.
- Direct experience leveraging AI tools to enhance performance marketing workflows.
- Solid analytical skills with experience in advanced measurement and experimentation frameworks.
- Demonstrated ability to collaborate cross-functionally and influence stakeholders without direct authority.
Benefits & Perks
Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits if local to an office
Discretionary short-term and long-term incentives (bonus and equity)
Salary range based on experience, skills, and location
Ready to Apply?
Join Planet and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Planet
More jobs at Planet
Customer Success Manager - Defence and Intelligence Middle East
Planet
NEW
Not specified
Full Time
16h
Global Deal Desk Manager
Planet
NEW
San Francisco
Full Time
16h
$128k-161k
Senior Product Manager, Real Time Insights
Planet
NEW
San Francisco
Full Time
16h
$163k-203k
More jobs in Arlington, Virginia
Acquisition & Sustainment Subject Matter Expert (SME)
Redhorse
Arlington
Full Time
Mar 31
Senior Delivery & Design Lead - Acquisition & Sustainment
Redhorse
Arlington
Full Time
Mar 31
Interior Designer - Entry Level DC
Cannon Design
Arlington
Internship
Apr 1