Job Description
The Global Performance Marketing Manager at Planet is responsible for developing and executing the company's global B2B growth strategy through multi-channel digital marketing, leveraging AI tools for optimization, and collaborating across teams to drive pipeline generation and operational excellence.
Key Responsibilities
- Develop and lead the global performance marketing strategy across paid search, paid social, and programmatic channels to generate B2B pipeline.
- Plan and manage quarterly budgets, including forecasting, scenario modeling, and investment trade-offs aligned with revenue and LTV CAC goals.
- Integrate AI tools to accelerate marketing asset production, personalization, and conversion optimization globally.
- Design and implement standardized testing methodologies for marketing channels and content.
- Collaborate with cross-functional teams such as Marketing Leadership, Regional Teams, Sales, and RevOps to align priorities and metrics.
- Own and optimize global digital campaigns across SEM, paid social, and programmatic channels to meet pipeline objectives.
- Develop and operationalize global performance marketing frameworks, including playbooks, reporting templates, and best practices.
- Lead measurement, analysis, and synthesis of campaign learnings to inform strategy and ensure operational excellence.
Requirements
- Six years of experience in B2B performance marketing, including strategic contribution to multi-channel global acquisition programs.
- Bachelor's degree in Marketing or a related field.
- Expertise and proven success in Account-Based Marketing (ABM) strategy and execution.
- Success in driving measurable pipeline growth and improving marketing efficiency, such as LTV CAC.
- Hands-on understanding of CRM and Business Intelligence systems, specifically SFDC, Looker, Tableau, and Marketo.
- Expertise in paid search, paid social (especially LinkedIn), and display advertising.
- Deep familiarity with ABM tools and techniques.
- Direct experience leveraging AI tools to enhance performance marketing workflows.
- Solid analytical skills with experience in advanced measurement and experimentation frameworks.
- Demonstrated ability to collaborate cross-functionally and influence without direct authority.
Benefits & Perks
Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits if local to an office
Discretionary short-term and long-term incentives bonus and equity
US base salary range of 114,200 - 142,700 USD (dependent on experience, skills, and location)
Ready to Apply?
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