Solutions Marketing Specialist – Critical Infrastructure Networking

• Support the development of a solutions-first marketing approach for industrial networking and communications technologies (e.g., switches, cellular, wireless connectivity) across Transportation, Energy, and Public Safety. • Identify and prioritize target applications and market segments within these ecosystems. • Translate product capabilities into clear, application-focused value messaging and customer-centric content. • Develop application-focused materials, including digital content, solution overviews, use cases, and case studies. • Own and manage website content, including product pages, solution pages, and landing pages, using CMS (Drupal); apply basic HTML/CSS as needed to ensure accuracy and optimization. • Support SEO and digital marketing initiatives through content optimization, campaign landing pages, performance tracking, and continuous improvement. • Develop and execute digital marketing campaigns, including email campaigns, lead-nurturing workflows, and marketing automation using Salesforce Marketing Cloud Account Engagement (Pardot). • Create and produce digital and visual assets (e.g., graphics, presentations, videos, and campaign materials) using Adobe Creative Suite. • Support product positioning and the development of product launch and sales enablement materials, including product briefs, presentations, and brochures. • Drive execution of solution launches, campaigns, and go-to-market initiatives aligned with commercial objectives. • Identify gaps in marketing content, campaigns, or positioning and proactively develop solutions to address them. • Monitor campaign and digital performance metrics and recommend optimizations to improve engagement and outcomes. • Collaborate cross-functionally with Product Management, Sales, Engineering, and Marketing teams to align messaging with application and market needs. • Support planning and execution of trade shows and events, including booth coordination, event content, and integrated campaign support. • Manage multiple projects and timelines to ensure deliverables are completed on schedule. • Demonstrate initiative by independently driving work forward while incorporating input from stakeholders as needed. • Take ownership of responsibilities by following through on commitments and demonstrating accountability. • Other duties as assigned by manager.

• Bachelor’s degree in Marketing, Communications, Business, or a related field • Experience in product marketing, sales enablement, or digital marketing within a B2B environment • Ability to translate technical information into clear, concise, customer-focused messaging • Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro) for content and asset creation • Experience with content management systems (preferably Drupal) and website administration • Working knowledge of SEO, digital analytics, and campaign performance tracking • Experience with marketing automation platforms (e.g., Pardot) preferred • Familiarity with HTML and CSS preferred • Familiarity with industrial networking, ethernet switches, cellular routers, and/or wireless communications (Wi-Fi/radio) at a high level preferred • Proficiency in Microsoft Office (PowerPoint, Word, Excel) • Excellent written and verbal communication skills • Demonstrated ability to work as a self-directed, proactive contributor, identifying needs and executing solutions independently • Experience supporting industrial, technical, or application-driven markets (Transportation, Energy, Public Safety preferred) • Demonstrates a willingness to collaborate with others, build relationships, and involve others in decision making. • Demonstrates the ability to deliver results by solving or supporting others in solving problems, prioritizing tasks, and/or resources, and focusing on outcomes. • Demonstrates self-awareness and the willingness to learn and grow, accept changes, and effectively adapt to changing work demands. • Demonstrates the ability to drive customer value through knowledge of the business, putting effort into identifying customer needs, and delivering work to maximize the value for customers. • Demonstrates a willingness to promote the value of improvement and innovation by staying ahead of trends, creating ideas and opportunities, and generating speed. • Demonstrates a willingness to take ownership by making decisions, taking responsibility, and driving things forward.

Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, tuition assistance, and more! #LI-DZ1 If you need special accommodations to access job openings or to apply for a job, please call 717-944-1300 between the hours of 8 AM and 5 PM, Eastern Standard Time, Monday – Friday or email HR@phoenixcontact.com .