Partner Marketing Manager

• Plan and execute outbound B2B marketing campaigns to win new partners • Develop messaging, content, and assets that support the Partnerships team in closing deals • Identify high-value partner segments and build targeted acquisition campaigns through channels like outbound email and LinkedIn. • Design and own partner enablement programmes that drive referrals • Build structured email nurture journeys, supporting them through onboarding → activation → growth • Deliver enablement through webinars, email (including automations), training, events, and co-marketing • Work closely with the Partnerships Lead to align on priorities and targets • Manage and deploy the partner marketing budget across campaigns and channels • Prioritise spend based on expected impact and performance • Test new approaches and reallocate budget to maximise ROI • Own campaign strategy, execution, and performance reporting • Launch campaigns that generate partner-sourced pipeline and referrals • Use AI to create scalable content and templates to support repeatable execution • Identify and lead co-marketing opportunities with key partners • Own partner marketing planning and bring structure to how we operate • Analyse partner and campaign performance to identify drop-offs and opportunities • Track results and continuously optimise campaigns • Take a test-and-learn approach to improving engagement and referral output • Share clear updates, insights, and recommendations with stakeholders

• You have great experience in a partner marketing or channel role • You’ve owned budgets and are confident allocating spend to drive measurable outcomes • You’ve owned and scaled marketing strategies, not just supported them • You’re commercially minded , with a focus on driving pipeline, referrals, or revenue • You’re confident running multi-channel campaigns (email, events, webinars, content) • You’re data-driven and comfortable using performance insights to shape strategy • You’re highly organised, proactive, and comfortable operating with autonomy • You collaborate well with partnerships or sales teams and can influence stakeholders • You bring a strong growth mindset - you test, learn, and iterate quickly