Digital Marketing Specialist
Octopus EnergyTokyo, Japan
Full Time
Posted December 16, 2025
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Application opens on company website
Job Description
A Digital Marketing Specialist responsible for managing and optimizing paid media campaigns, with a focus on digital advertising tailored to Japanese consumers. The role involves agile planning, execution, and analysis to support the growth of Octopus Energy and enhance customer experience through data-driven and human-centered marketing strategies.
Key Responsibilities
- Manage and optimize all paid media campaigns focused on digital advertising.
- Develop, execute, and adjust media plans based on market trends, public sentiment, and consumer needs in Japan.
- Analyze website and ad performance metrics to improve campaign effectiveness.
- Implement acquisition and retention funnels to grow customer base.
- Monitor campaign performance and make data-driven optimizations.
- Understand human behavior and brand perception to inform marketing strategies.
Requirements
- Experience in digital advertising, paid media, or related fields with a focus on digital marketing.
- Ability to plan, execute, and optimize media campaigns using an agile advertising approach.
- Proficiency in quickly grasping circumstances, trends, public sentiment, and daily life needs of Japanese consumers to inform advertising strategies.
- Knowledge of website and ad performance analysis, campaign optimization, and acquisition and retention funnels.
- Ability to analyze metrics related to digital advertising performance and derive actionable insights.
- Understanding of human behavior, brand perception, and why consumers choose certain brands, even when it seems illogical.
- Experience or ability to contribute to the growth and expansion of a company through digital marketing efforts.
- Strong motivation and a proactive attitude to take charge of all paid media activities.
- Excellent communication skills to collaborate effectively within an in-house team and manage all stages of corporate activities related to advertising, sales, UX, development, and media buying.
- Ability to work in a fast-paced, dynamic environment with a focus on effectiveness and efficiency, prioritizing immediate needs over long-term plans.
- Accountability and responsibility to deliver results without reliance on rigid processes or extensive business cases.
- Experience or familiarity with energy or technology sectors is not mandatory but may be advantageous.
- Physical and mental capacity to handle the demands of a role that involves continuous monitoring and adjustment of campaigns in a rapidly changing environment.
Benefits & Perks
Compensation/salary range not specified
Work schedule not specified
In-house work environment with no need for timesheets or suits
Dynamic and agile work culture focused on effectiveness and efficiency
Opportunity to contribute to a rapidly growing company in the energy sector
Culture of personal engagement and customer-centric approach
Use of proprietary technology platform Kraken for innovative energy solutions
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