Digital Marketing Specialist
Octopus EnergyTokyo, Japan
Full Time
Posted December 16, 2025
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Application opens on company website
Job Description
A Digital Marketing Specialist responsible for managing and optimizing paid media campaigns, with a focus on digital advertising tailored to Japanese consumers, to support the growth and customer experience of Octopus Energy in Japan.
Key Responsibilities
- Manage and optimize all paid media campaigns with a focus on digital advertising targeting Japanese consumers.
- Develop, execute, and adjust media plans based on market trends, public sentiment, and consumer needs.
- Analyze website and ad performance metrics to improve campaign effectiveness and user engagement.
- Implement acquisition and retention funnels to drive customer growth and loyalty.
- Monitor industry trends and consumer behavior to inform advertising strategies.
- Collaborate with internal teams to align marketing efforts with company goals and customer experience enhancement.
Requirements
- Experience in taking charge of all paid media, with a focus on digital advertising, including agile advertising planning, media plan development, execution, and optimisation.
- Ability to quickly grasp circumstances, trends, public sentiment, and daily life needs of Japanese consumers to inform advertising strategies.
- Knowledge and experience in website and ad performance analysis, campaign optimisation, and acquisition and retention funnels.
- Understanding of human behavior, brand perception, and why consumers choose certain brands, even when it seems illogical.
- Proficiency in analyzing campaign metrics and deriving actionable insights to improve advertising effectiveness.
- Experience in digital marketing, specifically in managing paid media campaigns and digital advertising channels.
- Ability to contribute to the growth and expansion of the company through effective digital marketing strategies.
- Strong motivation and a proactive attitude to take responsibility for digital advertising initiatives.
- Experience in working in an in-house or agile environment where priorities are dynamically adjusted based on effectiveness and efficiency.
- Ability to work independently with accountability without reliance on traditional process-heavy approaches.
- Experience in delivering digital experiences that are sustainable and genuinely meet customer needs, rather than purely commercial or FMCG-focused campaigns.
Benefits & Perks
Compensation/salary range not specified
Work schedule not specified
Work environment perks include in-house work with no need for timesheets or suits, agile and flexible work culture, and a focus on effectiveness and efficiency
Additional benefits include a culture of customer engagement, personal and human-to-human customer service, and opportunities to work on groundbreaking services supported by proprietary technology platform Kraken
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