The Manager of Commercial Analytics is responsible for conducting research and analysis to develop data-driven strategies that optimize pricing, promotions, and loyalty programs, ultimately driving profitability and enhancing customer engagement within the cannabis industry.
Key Responsibilities
Conduct research and analysis of product categories to inform merchandising strategies
Develop data-driven strategies to optimize pricing, promotions, and loyalty programs
Transform complex datasets into actionable insights to drive profitability and customer engagement
Support strategic decision-making across wholesale and retail channels
Requirements
Experience in research, analysis, and merchandising recommendations related to a category of products within the cannabis industry.
Ability to lead data-driven strategies that optimize pricing, promotions, and loyalty programs.
Proficiency in transforming complex datasets into actionable insights that drive profitability, enhance customer engagement, and support strategic decision-making across wholesale and retail channels.
Strong understanding of analytics tools and techniques relevant to commercial analytics in a multi-state cannabis company.
Experience working with or managing data related to pricing, promotions, and loyalty programs in a retail or wholesale environment.
Ability to operate in a fast-growing industry with evolving product categories and market dynamics.
Educational background or experience sufficient to perform advanced data analysis and strategic planning in a commercial setting (specific degree requirements are not explicitly stated but implied).