As an Associate Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful mapping and analytics software into new and existing markets.
Key Responsibilities
Understand user and buyer needs to create personas, positioning, and messaging
Coordinate and execute product releases, internal communications, and multi-channel enablement
Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
Create engaging content, including web pages, videos, case studies, press releases, and product resources
Provide insight into competitive capabilities
Develop and monitor key performance indicators to measure product performance in market
Work with product management, product engineering, and global business development throughout the product life cycle
Requirements
1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
Strong interpersonal skills; ability to thrive in a cross-functional team environment
Experience with marketing technology and common marketing concepts
Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
Ability to exercise good judgment within defined procedures and practices to determine appropriate action
Self-starter, detail-oriented and task-oriented
Able to successfully manage multiple priorities with guidance from leadership
Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
Bachelor’s degree in business, marketing, or related field
Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S
Master’s degree in business, marketing, or related field
Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
Prior experience marketing software
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Benefits & Perks
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.