At Esri, our Industry Marketing Managers use their creativity, marketing expertise, and organizational skills to execute marketing campaigns.
Key Responsibilities
Assist industry managers and specialists with marketing efforts related to products and services within the Education industry
Coordinate creation of new marketing collateral including industry-related brochures, e-mails, newsletters, and event fulfillment packages
Coordinate content creation and engagement with Esri through social media
Coordinate creation of advertisements for industry communication and GIS publications
Identify, recruit, and follow up with customers and partners to write articles for Esri publications
Update industry sections of Esri websites, both externally and internally
Work with Events Team to coordinate participation at trade shows, conferences, user groups, and other meetings including promotion, packaging, shipping, and staff travel plans
Execute and track promotional activities including print; web; social media; and events (such as trade shows, seminars) as required
Requirements
1+ year of GIS marketing or industry marketing, within the education or related industries
Excellent written and verbal communication and interpersonal skills
Experience with marketing automation, digital marketing campaigns, social media, and web technologies
Ability to work on multiple tasks simultaneously and adapt to changing priorities
Ability and willingness to travel
Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S.
Bachelor’s degree in marketing, communications, GIS, geography, other earth sciences, or related field
Strong analytical and problem-solving skills
Familiarity with Adobe Analytics, Adobe Sites, Adobe Social
Knowledge of Salesforce and Workfront
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Benefits & Perks
Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.