Marketing Specialist, Multifamily

• Assist in the development and execution of marketing campaigns and creative materials for all multi-family properties in partnership with on-site teams and external marketing agencies • Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy • Coordinate campaign ideation with on-site teams based on leasing velocity and availability • Support marketing initiatives that drive qualified leads and conversion to leases • Assist in the implementation and maintenance of consistent portfolio-wide brand standards • Maintain and audit residential listings across all marketing channels, including ESRT website, property-specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality • Conduct routine website audits to confirm asset accuracy and user experience functionality • Support ongoing website enhancements and digital platform upgrades in coordination with agency partners • Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities • Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity • Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours • Coordinate, schedule, and support on-site photography and videography shoots, including development of shot lists and vendor coordination • Conduct competitor research and market audits to inform campaign strategy • Assist in the preparation of monthly, quarterly, and annual reports based on established templates • Track marketing budget expenses and communicate variances or overages to the team • Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships • Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies • Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes • Develop and manage social media campaigns designed to enhance visibility and highlight the community • Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control • Support on-site teams with ordering, distribution, and inventory management of leasing and resident marketing materials • Coordinate internal meetings, including agenda preparation and logistics support as needed • Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams

• Microsoft Office Suite • Familiarity with Canva, Google Analytics, Salesforce • Data analysis • Creative thinker • Ability to copy write and edit • Knowledge of how display, search and email advertising operates • Familiarity reading data involving CPC, CPP, and ROI • Familiarity with ILS platforms (e.g., Streeteasy) • Basic understanding of Search Engine Optimization • Prolonged periods of sitting at a desk and working on a computer • Must be able to lift up to 15 pounds at times

• Competitive base salary and bonus • Health/Dental/Vision insurance • Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance • Voluntary Enhanced LTD Program • Voluntary Hospital, Accident, and Cancer Programs • 401(k) with 100% match up to 5% • Paid parental leave • Pre-tax transit accounts • Employee Assistance Program for emotional, financial, and legal support