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Senior Global Events Manager MarTech Operations

Celonis
Madrid, Spain
Full Time
Posted February 18, 2026
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Job Description

The role involves managing the strategy, setup, and execution of event technology systems for large-scale global events, focusing on registration processes, attendee engagement, and seamless integration with marketing tools to create memorable and efficient event experiences.

Key Responsibilities

  • Oversee the strategy, setup, and execution of event technology systems, focusing on registration experience.
  • Manage the setup, development, and maintenance of the Event App and support attendee engagement features.
  • Lead the end-to-end setup and technical health of registration environments across multiple large-scale events.
  • Architect and manage data flows between registration platforms and the broader MarTech stack to ensure data accuracy.
  • Own the technical roadmap and execution of the Event App to enhance attendee engagement.
  • Collaborate with internal stakeholders and external vendors to ensure seamless event technology integration and delivery.

Requirements

  • 5 years of experience in event technology or marketing operations with large-scale corporate events, conferences, and or broadcast streaming productions, specifically within a high-growth tech environment or a global enterprise.
  • Demonstrated ability to act as a Workstream Owner, managing complex project timelines and collaborating with cross-functional leads.
  • Expert-level proficiency in enterprise registration platforms e.g., Cvent, RainFocus, Bizzabo, Swoogo, including the ability to design complex logic, conditional flows, and multi-track registration frameworks.
  • Deep understanding of the MarTech stack, including experience in architecting and maintaining seamless data synchronizations between event tools and CRMs, Marketing Automation systems, and Analytics tools.
  • Full-lifecycle ownership of native Event Apps, including configuring interactive features, managing content updates, and optimizing UI/UX for attendee engagement.
  • Technical knowledge of on-site deployment, including high-volume badge printing, lead retrieval systems, and connectivity requirements.
  • Experience designing frictionless, personalized user flows for the Customer Journey from pre-event marketing to post-event follow-up.
  • Experience implementing AI-driven matchmaking, gamification, and interactive engagement tools in event technology.
  • Ability to act as a consultant to internal teams, translating business goals into technical requirements.
  • Experience in managing and leading digital or hybrid events end-to-end, including physical event organization, execution, and measurement (preferred but not mandatory).
  • Superb presentation and communication skills for presenting event tech strategy to internal executive-level stakeholders.
  • Strong sense of leadership and ownership for initiatives, projects, and team management.
  • Ability to adapt to a fast-paced environment with multiple priorities and stakeholders at a high-growth company.
  • Calm, decisive operational skills on event days to prioritize, communicate, and solve problems quickly with minimal disruption.
  • Willingness to travel to be on-site for major events.
  • Willingness to work remotely across time zones occasionally, supporting global events through virtual meetings during off hours.

Benefits & Perks

Hybrid work setup with 2 days per week in the Madrid office
Work with leading, award-winning process mining technology
Clear career paths, internal mobility, mentorship opportunities
Generous PTO and hybrid working options
Company equity RSUs
Comprehensive benefits package
Extensive parental leave
Dedicated volunteer days
Access to gym subsidies, counseling, and well-being programs
Global collaboration with an international team
Open culture with autonomous teams

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