Job Description
The role involves developing and executing strategic marketing campaigns to generate demand and build pipeline within the Public Sector, collaborating with sales, partners, and global marketing teams to achieve revenue goals and enhance brand awareness.
Key Responsibilities
- Develop and execute the yearly Public Sector marketing plan aligned with business goals
- Design and implement strategic marketing campaigns across various channels to generate pipeline
- Plan and manage participation in industry events, webinars, and in-person events
- Create and scale demand generation programs, including account-based marketing and partner campaigns
- Collaborate with global marketing teams to adapt and leverage global campaigns for the Public Sector
- Plan and host flagship Process Intelligence events to accelerate opportunities and deepen customer relationships
- Enable sales, BDR, and partner teams on marketing campaigns and key messaging
- Analyze marketing performance metrics and adjust strategies to meet demand targets
- Manage marketing budget to maximize pipeline creation and acceleration
Requirements
- 7 years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
- Degree in marketing, communications, business, or related field
- Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns
- Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams
- Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Advanced ability to analyze performance metrics and use insights to guide decision-making
- Familiarity with CRM, marketing automation tools, and reporting platforms
- Knowledge of best practices in modern marketing persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, and demand generation funnel
- Experience with diverse marketing tactics such as influencer networks, industry association partnerships, account-based marketing, events, digital marketing, email campaigns, and partner marketing to drive demand
- Ability and willingness to travel approximately 30% of the time
- Ability to build and execute strategic marketing campaigns across a broad mix of tactics to achieve pipeline goals
- Experience in designing and executing strategic marketing campaigns, including industry events, webinars, in-person events, and programs for account-based marketing and pipeline acceleration
- Experience in scaling demand creation with partners and leveraging partner campaign toolkits
- Experience in collaborating with global digital marketing teams to execute campaigns via digital channels such as email and LinkedIn
- Experience in creating and adapting global campaigns for specific industry marketing needs
- Experience in planning and hosting flagship Process Intelligence event series to generate pipeline and deepen customer relationships
- Ability to enable sales, BDR, and partner teams on campaigns, key messages, and marketing programs
- Experience in leading demand generation reporting using marketing analytics to drive corrective actions and achieve targets
- Ability to effectively manage and spend marketing budget to drive new pipeline creation and pipeline acceleration
- Excellent presentation skills and confidence in communicating with senior-level sales VPs
Benefits & Perks
Total compensation package including base salary, bonus, commission, equity, and benefits
Hybrid working options
Generous paid time off (PTO)
Company equity RSUs
Comprehensive health, dental, and life insurance
401k retirement plan
Extensive parental leave
Dedicated volunteer days
Gym subsidies
Counseling and well-being programs
Internal mobility and mentorship opportunities
Clear career paths and internal learning programs
Inclusive and supportive community and belonging programs
Global collaboration with international teams
Ready to Apply?
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