Job Description
The role involves developing and executing demand generation strategies within the Consumer and Life Sciences industries, including campaigns, events, and partner collaborations, to drive pipeline growth and support sales objectives in a fast-paced B2B environment.
Key Responsibilities
- Develop and execute industry-specific demand generation plans aligned with sales goals
- Design and implement strategic marketing campaigns across various channels to generate pipeline
- Plan and manage participation in industry events, webinars, and in-person events from strategy to execution
- Create and scale account-based marketing programs and partner-driven demand initiatives
- Collaborate with global marketing teams to adapt and develop industry-specific campaigns and campaign-in-a-box
- Plan and host flagship Process Intelligence events to accelerate opportunities and deepen customer relationships
- Enable sales, BDR, and partner teams on marketing campaigns, messaging, and programs
- Analyze marketing performance and ROI, and report on demand generation metrics to optimize efforts
Requirements
- 7 years experience in B2B Demand Generation or Field Marketing positions
- Degree in marketing, communications, business, or related field
- Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
- Experience marketing to the Consumer or Life Sciences industries preferred
- Knowledge of best practices in modern marketing persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.
- Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
- Experience in Marketing Automation, Salesforce.com
- Willingness to travel approximately 30% of the time
- Excellent presentation skills and confidence in communicating with senior-level sales VPs
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
access to gym subsidies
counseling and well-being programs
community and support through inclusion and belonging programs
clear career paths and internal mobility
dedicated learning programs and mentorship opportunities
Ready to Apply?
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