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Job Description
This role involves conducting brand research, analyzing market and customer insights, and leveraging AI technologies to develop and activate brand strategies that enhance brand leadership and impact across digital touchpoints.
Key Responsibilities
- Conduct in-depth research on brand perception, customer sentiment, market trends, and the competitive landscape.
- Define research scopes, select appropriate methods, and translate insights into actionable brand strategies.
- Manage and enhance the brand measurement and KPI landscape.
- Develop and implement advanced brand research methods using AI and new technologies.
- Support the integration of brand performance metrics with business and GTM success metrics.
- Communicate research findings effectively to cross-functional teams and stakeholders.
Requirements
- 5-7 years of experience in a similar role involving brand research, brand measurement, and strategic KPI development.
- Strong understanding of brand positioning frameworks, brand building principles, and marketing concepts.
- Experience in data analysis, market research, and brand research.
- Educational background in Market Research, Master in Business Administration (BA), Statistics, Economics, or Social Science.
- Strong communication skills with the ability to effectively communicate complex data, insights, and research methods through written reports and presentations.
- Ability to work cross-functionally in a co-creative manner, leading brand research objectives across teams.
- Understanding of the business context and how branding impacts overall business goals and strategy.
- Leverage the latest AI capabilities and technologies to drive efficiencies in brand research and its methods.
Benefits & Perks
hybrid work model
generous PTO
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
gym subsidies
counseling and well-being programs
internal mobility and mentorship opportunities
clear career paths
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