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Job Description
This role involves conducting in-depth brand research, analyzing market and customer insights, and leveraging AI technologies to develop and activate brand strategies that enhance brand leadership and performance across digital touchpoints.
Key Responsibilities
- Conduct in-depth research on brand perception, customer sentiment, market trends, and competitive landscape.
- Define research scopes and methods based on company strategy and stakeholder questions.
- Translate research insights into actionable brand strategies and projects.
- Inform and communicate research findings to GTM teams.
- Advance brand research methods using AI and new technologies to improve efficiency and impact.
- Support integration of brand performance measurement with GTM and business success metrics.
- Build and enhance in-house brand research structures and metrics.
Requirements
- 5-7 years of experience in a similar role involving brand research, brand perception, customer and prospect sentiment, market trends, and competitive landscape analysis
- Strong understanding of brand positioning frameworks, brand building principles, and marketing concepts
- Experience in data analysis, market and brand research
- Educational background in Market Research, Master in Business Administration (BA), Statistics, Economics, or Social Science
- Strong communication skills with the ability to effectively communicate complex data, insights, and research methods, including in written form and presentations
- Ability to work cross-functionally in a co-creative way, leading the brand research objectives
- Understanding of the business context and how branding impacts overall business goals and strategy
- Leverage the latest AI capabilities and technologies to drive efficiencies in brand research and its methods
Benefits & Perks
generous PTO
hybrid working options
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
access to resources such as gym subsidies, counseling, and well-being programs
clear career paths
internal mobility
dedicated learning program
mentorship opportunities
Ready to Apply?
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