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Job Description
This role involves conducting in-depth brand research, analyzing market and customer insights, and leveraging AI technologies to develop and activate brand strategies that enhance brand leadership and impact across digital touchpoints.
Key Responsibilities
- Conduct in-depth research on brand perception, customer sentiment, market trends, and the competitive landscape.
- Define research scopes, select appropriate methods, and translate insights into actionable brand strategies.
- Manage and enhance the brand measurement and KPI landscape.
- Develop and implement advanced brand research methods using AI and new technologies.
- Integrate brand performance measurement with go-to-market and business success metrics.
- Communicate research findings to cross-functional teams and inform strategic decision-making.
Requirements
- 5-7 years of experience in a similar role involving brand research, brand perception, customer and prospect sentiment, market trends, and competitive landscape analysis.
- Strong understanding of brand positioning frameworks, brand building principles, and marketing concepts.
- Experience in data analysis, market and brand research.
- Educational background in Market Research, Master in Business Administration (BA), Statistics, Economics, or Social Science.
- Strong communication skills with the ability to effectively communicate complex data, insights, and research methods, including in written form and presentations.
- Ability to work cross-functionally in a co-creative way, leading the brand research objectives.
- Understanding of the business context and how branding impacts overall business goals and strategy.
- Leverage the latest AI capabilities and technologies to drive efficiencies in brand research and its methods.
Benefits & Perks
compensation/salary range not specified
hybrid work model
generous PTO
company equity RSUs
comprehensive benefits
extensive parental leave
dedicated volunteer days
access to gym subsidies
counseling and well-being programs
internal mobility and clear career paths
mentorship opportunities
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