Product Marketing Manager IoT Embedded Systems
CanonicalRemote
Full Time
Posted December 1, 2025
Energy Management
Remote
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Job Description
A Product Marketing Manager for IoT Embedded Systems at Canonical is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving adoption of Canonical's IoT solutions across various industries, working remotely within the EMEA region.
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies for IoT products
- Create compelling messaging and positioning for IoT solutions targeting technical and business audiences
- Lead content development including website copy, whitepapers, blogs, and sales materials
- Collaborate with regional marketing teams to implement integrated marketing campaigns
- Launch new products and features, driving awareness and adoption
- Conduct competitive analysis and adjust positioning based on market trends
- Support customer engagement strategies to drive growth, upselling, and cross-selling
- Plan and execute global events, webinars, and community meetups aligned with GTM priorities
Requirements
- Deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of Canonical's IoT portfolio.
- Experience in developing and executing go-to-market (GTM) strategies for IoT products.
- Ability to craft clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
- Experience in leading content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
- Proven ability to develop and execute marketing plans that drive awareness and adoption of IoT solutions.
- Experience in launching new products and features, leading cross-functional teams to drive awareness and adoption.
- Ability to run competitive analysis, stay ahead of market trends, and evolve positioning accordingly.
- Experience in collaborating with regional marketing teams to execute integrated marketing campaigns that drive pipeline growth.
- Experience in planning and executing global events, live webinars, and community meetups aligned with GTM priorities.
- Strong storytelling skills to craft messaging that resonates with both technical and business audiences.
- Excellent written and verbal communication skills.
- A passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
- Growth mindset with a focus on experimentation, learning, and continuous improvement.
- Willingness to work remotely within the EMEA region.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred).
- Experience with demand generation and translating GTM strategies into pipeline growth (preferred).
- Comfort working cross-functionally with product, sales, partners, and marketing teams (preferred).
Benefits & Perks
Compensation/salary range is based on experience, performance, and location, with annual reviews and more frequent reviews for graduates and associates
Work schedule is flexible with a distributed work environment and remote work options
Work environment perks include twice-yearly in-person team sprints, personal learning and development budget of USD 2,000 per year, annual holiday leave, maternity and paternity leave, recognition rewards, wellness platform, and opportunities to travel to meet colleagues
Additional benefits include a performance-driven annual bonus or commission, team member assistance program, travel upgrades for long-haul company events, and a commitment to diversity and equal opportunity employment
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