Product Marketing Manager IoT Embedded Systems
CanonicalRemote
Full Time
Posted December 1, 2025
Not Specified
Remote
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Application opens on company website
Job Description
A Product Marketing Manager for IoT Embedded Systems at Canonical is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving adoption of Canonical's IoT solutions across various industries, working closely with cross-functional teams in a remote, global environment.
Key Responsibilities
- Develop and execute go-to-market strategies for IoT products
- Create compelling messaging and positioning for IoT solutions
- Lead content development for marketing materials and sales enablement
- Collaborate on marketing campaigns and partner with regional teams
- Launch new products and features to drive awareness and adoption
- Conduct competitive analysis and adjust market positioning accordingly
- Support customer engagement strategies to promote growth and upselling
- Plan and execute global events, webinars, and community meetups
Requirements
- Deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of Canonical's IoT portfolio
- Experience in developing and executing go-to-market (GTM) strategies for IoT products
- Ability to craft clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space
- Experience in developing and executing marketing plans that drive awareness and adoption of IoT solutions
- Experience in leading content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials
- Ability to collaborate on marketing campaigns with regional marketing teams to execute integrated campaigns that drive pipeline growth
- Experience in launching new products and features, leading cross-functional teams to drive awareness and adoption
- Ability to run competitive analysis, stay ahead of market trends, and evolve positioning accordingly
- Experience in supporting customer success teams on driving customer engagement and growth, including strategies to upsell and cross-sell
- Experience in planning and executing global events, live webinars, and community meetups aligned with GTM priorities
- Strong storytelling skills to craft messaging that resonates with both technical and business audiences
- Excellent communication skills, both written and verbal
- Passion for technology and open source, with enthusiasm for innovation, software, and community-driven development
- Growth mindset, thriving on experimentation, learning, and continuous improvement
- Ability to work cross-functionally with product, sales, partners, and marketing teams
Benefits & Perks
Compensation/salary range is based on experience, performance, and location, with annual reviews and potential for bonuses or commissions
Work schedule is flexible with a distributed work environment and remote work options
Work environment perks include twice-yearly in-person team sprints, personal learning and development budget of USD 2,000 per year, annual holiday leave, maternity and paternity leave, recognition rewards, wellness platform, and opportunities to travel to new locations
Additional benefits include a Team Member Assistance Program, travel upgrades for company events, and a supportive, inclusive workplace culture
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