Product Marketing Manager IoT Embedded Systems
CanonicalRemote
Full Time
Posted January 20, 2026
Energy Management
Remote
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Application opens on company website
Job Description
A Product Marketing Manager for IoT Embedded Systems at Canonical is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and driving adoption of Canonical's IoT solutions across various industries, working remotely within the EMEA region.
Key Responsibilities
- Develop and execute go-to-market strategies for IoT products
- Create compelling messaging and storytelling for technical and business audiences
- Lead content planning and develop marketing materials such as website copy, whitepapers, blogs, and sales enablement tools
- Collaborate with regional marketing teams to execute integrated marketing campaigns
- Launch new products and features, driving awareness and adoption
- Conduct competitive analysis and adapt positioning based on market trends
- Support customer engagement strategies to drive growth, upselling, and cross-selling
- Plan and execute global events, webinars, and community meetups
Requirements
- Deep understanding of IoT, embedded systems, and edge computing to drive adoption and commercial success of Canonical's IoT portfolio.
- Experience in developing and executing go-to-market (GTM) strategies for IoT products.
- Ability to craft compelling, clear, technical, and business-oriented messaging that resonates with developers, engineers, and decision-makers in the IoT space.
- Experience in leading content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
- Proven ability to collaborate on marketing campaigns with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Experience in launching new products and features, leading cross-functional teams to drive awareness and adoption.
- Ability to run competitive analysis, stay ahead of market trends, and evolve product positioning accordingly.
- Experience in supporting customer success teams on driving customer engagement and growth, including strategies to upsell and cross-sell across the customer base.
- Experience in planning and executing global events, live webinars, and community meetups aligned with GTM priorities.
- Strong storytelling skills to craft messaging that resonates with both technical and business audiences.
- Excellent communication skills, both written and verbal.
- A passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
- Growth mindset with a focus on experimentation, learning, and continuous improvement.
- Ability to work cross-functionally with product, sales, partners, and marketing teams.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred but not mandatory).
- Experience with demand generation and translating GTM strategies into pipeline growth (preferred but not mandatory).
- Location: This role will be based remotely in the EMEA region.
Benefits & Perks
Compensation/salary range is based on experience, performance, and location, with annual reviews and performance-driven bonuses or commissions
Work schedule is flexible with a distributed work environment and opportunities for remote work
Work environment perks include twice-yearly in-person team sprints, personal learning and development budget of USD 2,000 per year, annual holiday leave, maternity and paternity leave, recognition rewards, wellness platform, and team member assistance program
Additional benefits include opportunity to travel to new locations, priority travel upgrades for company events, and a supportive, inclusive workplace culture
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