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Job Description
A Product Marketing Manager at Canonical is responsible for developing and executing go-to-market strategies, crafting compelling messaging, and leading marketing campaigns to promote open source products like Ubuntu, while collaborating cross-functionally to drive product awareness, adoption, and customer engagement in a global, remote environment.
Key Responsibilities
- Develop and execute go-to-market (GTM) strategies for products
- Lead messaging and positioning efforts to differentiate products in the market
- Create content such as website copy, whitepapers, blogs, and sales enablement materials
- Collaborate with regional marketing teams to implement integrated marketing campaigns
- Launch new products and features, driving awareness and adoption
- Conduct competitive analysis and adjust positioning based on market trends
- Support customer engagement and growth strategies, including upselling and cross-selling
- Plan and execute global events, webinars, and community meetups aligned with GTM priorities
Requirements
- Develop and execute go-to-market (GTM) strategies for a range of products, including leading messaging and positioning efforts to ensure products stand out in a competitive market.
- Lead content planning with product managers, including website copy, whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features by leading cross-functional teams to drive awareness and adoption.
- Run competitive analysis to stay ahead of market trends and evolve product positioning accordingly.
- Support the customer success team on strategies to drive customer engagement and growth, including upselling and cross-selling across the customer base.
- Plan and execute global events, live webinars, and community meetups that align with GTM priorities.
- Possess a passion for technology and open source, with enthusiasm for innovation, software, and community-driven development.
- Have strong storytelling skills to craft messaging that resonates with both technical and business audiences.
- Demonstrate a growth mindset, thriving on experimentation, learning, and continuous improvement.
- Exhibit excellent communication skills, both written and verbal.
- Have experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions (preferred).
- Have experience with demand generation, understanding how to translate GTM strategies into pipeline growth (preferred).
- Be comfortable working cross-functionally with product, sales, partners, and marketing teams.
- Possess a data-driven mindset, using insights to refine strategies and improve performance (nice-to-have).
Benefits & Perks
Fully remote working environment
Personal learning and development budget of 2,000USD per annum
Annual compensation review
Recognition rewards
Annual holiday leave
Parental Leave
Employee Assistance Programme
Opportunity to travel to new locations to meet colleagues at sprints
Priority Pass for travel and travel upgrades for long haul company events
Additional benefits and rewards including annual bonuses and sales incentives (depending on role and location)
Ready to Apply?
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