Work with a nationally ranked CPA and advisory firm that is passionate for what's next.
Key Responsibilities
Build, test, and send emails within the HubSpot ecosystem, applying quality assurance at every step.
Use AI to work smarter across every stage of email, driving efficiency and helping email deliver stronger business outcomes.
Own and manage the global email marketing calendar across industry verticals and service lines.
Own the email intake process from discovery through review, coordination, and final approval.
Report on email marketing performance and A/B test results.
Segment audience distribution lists based on target criteria.
Assist with email template development and ongoing updates and improvements.
Support lifecycle initiatives by building emails for automated nurture and lifecycle programs, and assisting with scoring, automation, and client journey mapping in HubSpot.
Requirements
3+ years of experience in B2B email marketing, HubSpot experience preferred.
Possesses a data instinct — working knowledge of the email key performance indicators (KPIs) that matter, plus the ability to pull data and draw conclusions that point to clear recommendations.
Experience with list segmentation and pulling appropriate criteria for email audience targeting.
Email deliverability knowledge, including experience partnering with IT teams to set up proper authentication for sender domains and aliases, and monitoring deliverability through tools such as Google Postmaster Tools, Yahoo Sender Hub, and similar.
A grasp of email practices and knowledge of privacy policies and regulations relating to CAN-SPAM, GDPR, and CASL.
Experience working in project management platforms such as Basecamp, ClickUp, and Teamwork.
HTML and CSS knowledge preferred, but not required.
Experience using AI tools, building assistants to solve inefficiencies and improve processes, and writing effective prompts.
Sharp attention to detail and project management skills.