Job Description
The role involves leading the development and strategy of customer activation features within Amperity’s AI-driven platform, focusing on transforming unified customer data into personalized, cross-channel marketing experiences that leverage AI-native innovations to deliver measurable business outcomes.
Key Responsibilities
- Define and own the product vision and strategy for Customer Journeys, Segments, Campaigns, and Insights.
- Drive an outcome-oriented roadmap for intelligent orchestration, performance improvement, and campaign optimization.
- Manage the end-to-end product lifecycle from discovery to impact measurement.
- Transform unified customer data into actionable, personalized cross-channel experiences at scale.
- Lead the evolution toward AI-native activation, enabling automation, insights, and next-best actions.
- Create user experiences that make advanced data and optimization capabilities accessible to marketers.
- Collaborate with Engineering and Design to build scalable systems supporting complex segmentation and real-time decisioning.
- Integrate activation workflows across marketing, analytics, and execution systems to maximize value.
- Engage with enterprise customers and stakeholders to validate strategies and ensure measurable outcomes.
- Provide cross-functional leadership to align teams and drive project momentum.
Requirements
- Minimum of 8 years of experience in product management roles.
- Experience working with activation or campaign systems, and understanding the complexity of orchestration across many platforms.
- Demonstrated passion for balancing robust SaaS craftsmanship with continually shipping value to customers.
- Experience as the primary owner for complex projects involving coordination between customers, product management, and engineering.
- Experience and comfort working with customers' executive teams.
- Strong desire to learn and investigate new technologies in a hands-on, practical manner.
- A demonstrated success working in a fast-paced, swiftly-changing environment.
- Ability to define and own the product vision and strategy for Customer Journeys and other key Activation surface areas, including Segments, Campaigns, and Insights.
- Ability to drive an outcome-oriented roadmap that advances intelligent orchestration, measurable performance lift, and continuous campaign optimization.
- Experience owning the product lifecycle end-to-end from discovery and definition through delivery, adoption, and ongoing impact measurement.
- Ability to transform unified customer data into actionable journeys that enable enterprise brands to orchestrate personalized, cross-channel experiences at scale.
- Experience leading the evolution toward AI-native activation by enabling agents, AI assistants, and intelligent systems that generate insights, automate decision-making, and recommend next-best actions.
- Skill in creating intuitive, elegant user experiences that make advanced data, experimentation, and optimization capabilities accessible to marketers.
- Ability to partner closely with Engineering and Design to build flexible, scalable systems supporting complex segmentation, real-time decisioning, and performance feedback loops.
- Experience connecting activation workflows seamlessly across marketing, analytics, and downstream execution systems to maximize business value.
- Ability to engage directly with enterprise customers and executive stakeholders to validate strategy, shape priorities, and ensure measurable outcomes.
Benefits & Perks
Compensation/salary range: $170,000 - $230,000 with cash incentives and stock options
Work schedule: Hybrid model with three days in the office each week
Work environment perks: Employee healthcare coverage, transportation subsidies, snacks, in-person and remote events and activities, self-managed PTO, flexible work arrangements
Additional benefits: Inclusive environment, opportunities for professional growth, equity grants, and a comprehensive US Benefits Perks Guide
Ready to Apply?
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