Job Description
The Senior Marketing Operations Manager at Amperity is responsible for optimizing marketing automation systems, managing campaign performance metrics, and ensuring data integrity to support marketing and sales efforts in a fast-growing B2B SaaS environment.
Key Responsibilities
- Drive operational efficiency in marketing automation tools and campaigns
- Maintain systems, processes, and data supporting marketing programs
- Own KPI reporting and full funnel metrics analysis
- Partner with Growth Marketing to shape campaign strategy and execution
- Manage and optimize marketing tech ecosystem including Salesforce, Marketo, and ABM platforms
- Oversee lead lifecycle management, including scoring, segmentation, routing, and handoff to Sales
- Own attribution, pipeline influence, and marketing ROI measurement
- Maintain SFDC campaign structure and governance for accurate attribution and reporting
- Collaborate with Sales and RevOps to ensure data integrity and hygiene
- Identify funnel gaps and bottlenecks, providing insights and actionable recommendations
- Establish and evolve marketing automation best practices
Requirements
- 5 years of Marketing, Operations, or Campaign Management experience
- 2 years of admin experience with Marketo and Salesforce
- Hands-on experience with attribution tools such as Bizible, ABM platforms like DemandWorks and Common Room, lead routing software such as LeanData, and enrichment tools like Cognism
- B2B SaaS marketing experience
- Data-driven with experience reporting on campaign performance
- Previous Tableau experience is a plus
- Working knowledge of HTML and experience building emails
- Highly organized and detail-oriented, with a love for process, QA, proofreading, and providing actionable feedback
- Quick learner with a desire to improve processes
- Creative problem solver who is not afraid of ambiguity
Benefits & Perks
Base Salary 100,000-140,000
Cash incentives
Stock options with equity grants
Hybrid work model with three in-office days per week
100% employee healthcare coverage
Transportation subsidies
Self-managed PTO
Flexible work arrangements
Inclusive and supportive work environment
Employee experience perks like events and activities
Ready to Apply?
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