Job Description
The Senior Marketing Operations Manager is responsible for optimizing marketing automation systems, managing campaign performance metrics, and ensuring data integrity to support marketing and sales efforts in a fast-growing AI-driven company.
Key Responsibilities
- Drive operational efficiency in marketing automation tools and campaigns
- Maintain systems, processes, and data supporting marketing programs
- Own KPI reporting and full funnel metrics analysis
- Partner with Growth Marketing to shape campaign strategy and execution
- Manage and optimize marketing tech ecosystem including Salesforce, Marketo, ON24, and ABM platforms
- Oversee lead lifecycle management, including scoring, segmentation, routing, and handoff to Sales
- Own attribution, pipeline influence, and marketing ROI measurement
- Maintain Salesforce campaign structure and governance for accurate attribution and reporting
- Collaborate with Sales and RevOps to ensure data integrity and hygiene
- Identify funnel gaps and bottlenecks, providing insights and actionable recommendations
- Establish and evolve marketing automation best practices
Requirements
- Minimum of 5 years of experience in Marketing, Operations, or Campaign Management.
- At least 2 years of administrative experience with Marketo and Salesforce.
- Hands-on experience with attribution tools such as Bizible, ABM platforms like DemandWorks and Common Room, lead routing software such as LeanData, and enrichment tools like Cognism.
- Experience with B2B SaaS marketing.
- Experience reporting on campaign performance using data-driven approaches.
- Previous experience with Tableau is a plus.
- Working knowledge of HTML and experience building emails.
- Highly organized and detail-oriented with a love for process, including QA, proofreading, and providing actionable feedback.
- Quick learner with a desire to improve processes.
- Creative problem solver who is comfortable working in ambiguous situations.
Benefits & Perks
Base Salary 100,000-140,000
Cash incentives
Stock options with equity grants
Hybrid work model with three in-office days per week
100% employee healthcare coverage
Transportation subsidies
Self-managed PTO
Flexible work arrangements
Work environment with snacks and employee experience perks like events and activities
Inclusive environment supporting diversity and full potential
Ready to Apply?
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