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Job Description
The Product Marketer will develop and execute go-to-market strategies for Alarm.com for Business products, including market research, product positioning, content creation, and supporting product launches to drive growth and sales enablement.
Key Responsibilities
- Develop and execute go-to-market strategies for Alarm.com for Business products
- Create product positioning, messaging, and sales enablement content
- Conduct market research to understand customer needs, trends, and competition
- Collaborate with product management, sales, and marketing teams to support product launches and growth initiatives
- Gather and incorporate customer and partner feedback to inform product development and roadmaps
- Develop sales tools, market briefs, and thought leadership materials to support the sales cycle
- Translate technical product specifications into meaningful benefits for target audiences
- Identify gaps and develop resources to support sales and marketing efforts
Requirements
- 2-4 years of Product Marketing Experience OR Marketing experience in the Tech field
- Bachelor's degree with a focus in business, engineering, or hard sciences is a plus
- Demonstrable track record of crafting compelling positioning and thought leadership content
- Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
- Excellent written and verbal communication skills
- Ability to synthesize high-level direction from leadership into actionable work products
- Ability to own project development, execution, and completion autonomously
Benefits & Perks
Competitive pay and benefits including subsidized medical plan options
HSA with generous company contribution
401(k) plan with employer match
Paid holidays, wellness time, and vacation increasing with tenure
Paid maternity and bonding leave
Company-paid disability and life insurance
FSAs (Flexible Spending Accounts)
Well-being resources and activities
Casual dress work environment
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