Job Description
The VP of Demand Generation at Affinity is responsible for developing and executing comprehensive demand generation strategies to drive pipeline growth and revenue, leveraging AI, automation, and personalized marketing across multiple channels while leading and scaling a high-performing team.
Key Responsibilities
- Develop and execute comprehensive demand generation strategies to drive pipeline growth
- Leverage AI, automation, and predictive analytics to personalize campaigns and optimize resource allocation
- Oversee integrated marketing campaigns across paid media, SEO, field events, ecosystem partnerships, and lifecycle programs
- Implement sophisticated account-based marketing (ABM) strategies with trigger-based messaging and account-level personalization
- Build and manage predictable pipeline models with clear accountability for marketing-sourced pipeline and revenue
- Partner with sales teams to develop account planning and expansion strategies
- Lead, mentor, and scale a demand generation team, fostering adoption of AI tools and modern practices
- Manage marketing budget focusing on spend-to-pipeline efficiency and customer acquisition cost (CAC) optimization
Requirements
- 10-15 years in B2B SaaS demand generation with proven track record scaling beyond 100M ARR
- Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles
- Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred
- Deep expertise in modern demand generation ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization
- Proficiency with marketing automation platforms Pardot, Salesforce, and analytics tools
- Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation
- Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies
- Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting
- Highly analytical and data-driven use metrics to guide strategy, forecast performance, and optimize programs
- AI-forward mindset actively leveraging automation to scale quality, reduce manual work, and accelerate execution
- Player coach mentality with ability to build, coach, and retain high-performing teams
- Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies
- Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership
Benefits & Perks
Compensation/salary range: $235,000 - $260,000 USD base salary, dependent on experience and location
Work schedule: Hybrid model with in-office presence 2-3 days per week for those in San Francisco or New York
Work environment perks: Virtual team-building activities and socials
Health Benefits: Healthcare, dental, and optical insurance premiums covered for employee and dependents, flexible personal sick days
Retirement Planning: Pension plan through SmartPension
Learning Development: Annual education budget and comprehensive learning and development program
Wellness Support: Monthly reimbursement for home internet, meals, wellness memberships, and equipment
Ready to Apply?
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