Job Description
The VP of Demand Generation at Affinity is responsible for developing and executing comprehensive marketing strategies to generate pipeline and revenue growth through AI-driven, personalized campaigns across multiple channels, while leading and scaling a high-performing demand generation team.
Key Responsibilities
- Develop and execute comprehensive demand generation strategies to drive pipeline growth
- Leverage AI, automation, and predictive analytics to personalize campaigns and optimize resource allocation
- Oversee integrated marketing campaigns across paid media, SEO, field events, ecosystem partnerships, and lifecycle programs
- Implement and manage account-based marketing (ABM) strategies with trigger-based messaging and account-level personalization
- Build and maintain predictable pipeline models with clear accountability for marketing-sourced pipeline and revenue
- Partner with sales teams to create account planning playbooks for land-and-expand strategies
- Lead, mentor, and scale a demand generation team, fostering adoption of AI tools and modern practices
- Manage marketing budget focusing on spend-to-pipeline efficiency and customer acquisition cost (CAC)
- Utilize data and metrics to forecast performance, guide strategy, and optimize marketing programs
Requirements
- 10-15 years in B2B SaaS demand generation with proven track record scaling beyond 100M ARR
- Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles
- Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred
- Deep expertise in modern demand generation ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization
- Proficiency with marketing automation platforms Pardot, Salesforce, and analytics tools
- Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation
- Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies
- Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting
- Highly analytical and data-driven, using metrics to guide strategy, forecast performance, and optimize programs
- AI-forward mindset, actively leveraging automation to scale quality, reduce manual work, and accelerate execution
- Player coach mentality with ability to build, coach, and retain high-performing teams
- Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies
- Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership
Benefits & Perks
Compensation/salary range: $235,000 - $260,000 USD base, dependent on experience and location
Work schedule: Hybrid model with in-office presence 2-3 days per week for those in San Francisco or New York
Work environment perks: Health insurance (healthcare, dental, optical) for employee and dependents, flexible sick days, wellness reimbursements (home internet, meals, memberships), virtual team-building activities
Additional benefits: Retirement plan through SmartPension, annual education budget and learning development program, company recognition and awards, E-Verify employment eligibility confirmation
Ready to Apply?
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