Job Description
The role involves developing and executing full-funnel paid media strategies across multiple channels to drive growth and high-value customer acquisition for a private capital markets software company, leveraging AI tools for optimization and testing, and collaborating with cross-functional teams to achieve revenue and pipeline goals.
Key Responsibilities
- Develop and execute comprehensive paid media strategies across multiple channels from awareness to conversion
- Manage and optimize campaigns on platforms such as Google Ads, LinkedIn Ads, Meta, Reddit, and emerging channels
- Leverage AI tools for audience research, creative optimization, bid management, and performance analysis
- Design and implement testing programs including A/B, multivariate, incrementality, and attribution testing
- Monitor and analyze campaign performance metrics, providing insights and reporting to leadership
- Manage budgets efficiently to maximize ROI and align with revenue and pipeline goals
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of 2 million USD with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel and Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets (preferred but not required)
- Knowledge of privacy regulations and their impact on digital advertising, including GDPR, CCPA, and iOS changes
- Willingness to test new channels and emerging opportunities in digital advertising
- Strategic thinking with a full-funnel mindset to drive awareness, consideration, and conversion
- Ability to operate with precision, manage budgets efficiently, and maintain aggressive growth targets
- Excellent collaboration skills to work with Product Marketing, Sales, Marketing Operations, and Creative teams
Benefits & Perks
Health Benefits: healthcare, dental, and optical insurance premiums covered for you and your dependents
Retirement Planning: pension plan through SmartPension
Learning Development: annual education budget and comprehensive L&D program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Work Location Flexibility: remote work with optional in-office days in San Francisco or New York (2-3 days per week)
Ready to Apply?
Join Affinity and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Affinity
More jobs at Affinity
iOS Engineer
Affinity
Barcelona
Full Time
Feb 27
Senior iOS Engineer
Affinity
VISA
Barcelona
Full Time
Feb 27
Customer Success Manager, Growth
Affinity
VISA
Remote
Full Time
Feb 20
More jobs in Location not specified
Sr. Product Marketing Manager - Smart Trailers
Samsara
NEW
Remote
Full Time
11h
$102k-172k
Relationship Specialist, West Coast
Palmetto Clean Tech
NEW
Remote
Full Time
2d
Relationship Specialist, West Coast
Palmetto Clean Technology
NEW
Remote
Full Time
2d