Job Description
The role involves developing and executing full-funnel paid media strategies across multiple channels to drive growth and high-value customer acquisition for a private capital markets software company, leveraging AI tools for optimization and testing, and collaborating with cross-functional teams to achieve revenue and pipeline goals.
Key Responsibilities
- Develop and execute comprehensive paid media strategies across multiple channels from awareness to conversion
- Manage and optimize campaigns on platforms such as Google Ads, LinkedIn Ads, Meta, Reddit, and emerging channels
- Leverage AI tools for audience research, creative optimization, bid management, and performance analysis
- Design and implement testing programs including A/B, multivariate, incrementality, and attribution testing
- Monitor and analyze campaign performance metrics, providing insights and reporting to leadership
- Manage budgets efficiently to maximize ROI and align with revenue and pipeline goals
Requirements
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of 2 million USD with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel and Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets (preferred but not required)
- Knowledge of privacy regulations and their impact on digital advertising, including GDPR, CCPA, and iOS changes
- Willingness to test new channels and emerging opportunities in digital advertising
- Strategic thinking with a full-funnel mindset to drive awareness, consideration, and conversion
- Ability to operate with precision, manage budgets efficiently, and maintain aggressive growth targets
- Excellent collaboration skills to work with Product Marketing, Sales, Marketing Operations, and Creative teams
Benefits & Perks
Health Benefits: healthcare, dental, and optical insurance premiums covered for you and your dependents
Retirement Planning: pension plan through SmartPension
Learning Development: annual education budget and comprehensive L&D program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Work Location Flexibility: remote work with optional in-office days in San Francisco or New York (2-3 days per week)
Ready to Apply?
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