Job Description
The Manager of GTM Applications is responsible for overseeing and optimizing the company's go-to-market systems, primarily Salesforce and related applications, to support sales, marketing, and customer success efforts, ensuring system integration, performance, and scalability to drive revenue growth.
Key Responsibilities
- Own and optimize Salesforce and connected GTM applications such as CPQ, marketing automation, and CS platforms.
- Manage system integrations, stability, and alignment with business objectives.
- Lead sprint planning, backlog management, and requirements gathering in collaboration with RevOps and GTM stakeholders.
- Translate GTM strategy into system requirements and development roadmaps.
- Establish standards for documentation, QA, release management, and change control.
- Partner with Sales Ops, CS Ops, and Marketing Ops to align system improvements with GTM initiatives.
- Implement data governance, hygiene, and integration best practices.
- Monitor system performance, user adoption, and compliance with internal controls.
- Evaluate new GTM technologies and integration opportunities.
- Drive automation, workflow optimization, and scalability across the tech stack.
- Manage and mentor Salesforce Admin and technical staff.
Requirements
- Five (5) years of experience in Salesforce administration, development, or GTM applications management in a SaaS or high-growth tech environment.
- Strong understanding of GTM processes across Sales, Marketing, and Customer Success.
- Experience running sprint cycles, managing backlogs, and partnering with RevOps and stakeholders on system priorities.
- Hands-on expertise with Salesforce CRM Admin and Developer certifications (familiarity is a plus).
- Familiarity with key GTM systems such as Salesforce, Marketing Automation Platforms (MAPs), Outreach, Gainsight, CPQ tools, or similar systems.
- Proven ability to manage technical staff including admins, developers, contractors, and coordinate cross-functional projects.
- Strong analytical skills, with the ability to translate business needs into scalable system solutions.
- Excellent communication skills with the ability to partner across GTM and IT teams.
Benefits & Perks
Health Benefits: coverage of medical, dental, and vision insurance premiums with comprehensive PPO, HDHP, and HMO options
Retirement Planning: 401(k) plan
Learning Development: annual education budget and comprehensive learning and development program
Wellness Support: reimbursement for home internet, meals, wellness memberships, and equipment
Team Connection: virtual team-building activities and socials
Work Schedule: hybrid model with in-office presence 2-3 days per week for NY and SF locations
Ready to Apply?
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