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Lifecycle Marketing Manager

Affinity
Location not specified
Full Time
Posted February 19, 2026
$119k - $137k
~35 people viewed this recently
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Job Description

A data-driven email marketer responsible for developing and optimizing lifecycle email campaigns to generate leads, nurture prospects, and drive revenue growth for a relationship intelligence CRM platform serving private capital professionals.

Key Responsibilities

  • Develop and manage email nurture programs for all funnel stages, including segmentation and triggered flows
  • Create and execute email campaigns to generate qualified leads and promote product launches and events
  • Analyze engagement data to optimize email performance, re-engagement strategies, and lifecycle progression
  • Collaborate with marketing and sales teams to develop personalized email content and sales enablement templates
  • Ensure compliance with CAN-SPAM and GDPR, manage consent mechanisms, and maintain email list hygiene
  • Monitor and maintain email deliverability, sender reputation, and campaign ROI reporting
  • Leverage marketing automation and AI tools for personalization, workflow automation, and campaign optimization
  • Track key performance metrics such as open rates, click-through rates, conversions, and pipeline contribution

Requirements

  • 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
  • Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
  • Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
  • Excellent communication skills
  • Proficiency with marketing automation platforms Pardot, Marketo, HubSpot, Salesforce, and analytics tools
  • Experience with AI tools for workflow automation, personalization, and campaign optimization
  • Ability to manage multiple campaigns and meet deadlines in a fast-paced environment

Benefits & Perks

Compensation/salary range: $119,000 - $137,000 USD base, dependent on experience and location
Work schedule: Not explicitly specified
Work environment perks: Health benefits covering dependents, flexible personal sick days, wellness support reimbursements (home internet, meals, wellness memberships, equipment), virtual team-building activities and socials
Additional benefits: Retirement plan (401k), annual education budget and comprehensive learning and development program, recognition as a Great Place to Work for 5 consecutive years, E-Verify employment eligibility confirmation

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