Lifecycle Marketing Manager
AffinityLocation not specified
Full Time
Posted December 23, 2025
Not Specified
Visa Sponsored
Apply Now
Application opens on company website
Job Description
A data-driven email marketer responsible for developing and optimizing lifecycle email campaigns to generate leads, nurture prospects, and drive revenue growth for a relationship intelligence CRM platform targeting private capital professionals.
Key Responsibilities
- Develop and manage email nurture programs for all funnel stages, including segmentation and triggered flows
- Create and execute email campaigns to generate qualified leads and promote product launches and events
- Analyze engagement data to optimize campaign performance and re-engagement strategies
- Collaborate with marketing teams to develop personalized email content and sales enablement templates
- Ensure compliance with CAN-SPAM and GDPR regulations and manage subscriber preferences
- Monitor email deliverability, maintain sender reputation, and report on campaign ROI and pipeline contribution
- Leverage marketing automation and AI tools for campaign optimization and personalization
- Track and analyze key metrics such as open rates, click-through rates, and conversion rates to meet quarterly goals
Requirements
- 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
- Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
- Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
- Excellent communication skills
- Proficiency with marketing automation platforms Pardot, Marketo, HubSpot, Salesforce, and analytics tools
- Experience with AI tools for workflow automation, personalization, and campaign optimization
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
Benefits & Perks
Compensation/salary range (not specified in the posting)
Work schedule (not specified in the posting)
Work environment perks (not specified in the posting)
Opportunity to work in a fast-paced environment managing multiple campaigns
Impactful role with direct contribution to revenue growth
Collaborative cross-functional team environment
Use of advanced marketing automation and AI tools
Recognition and awards as a Great Place to Work
Ready to Apply?
Join Affinity and make an impact in renewable energy
Stay Updated on Sustainability Jobs
Get the latest renewable energy jobs and career tips delivered to your inbox.
Job Alerts
Get notified about new sustainability jobs
More at Affinity
Jobs in Location not specified
More jobs at Affinity
Manager, GTM Applications
Affinity
Not specified
Full Time
Dec 29
$91k-153k
Account Executive, Growth
Affinity
VISA
Not specified
Full Time
Oct 26
$80k-90k
Senior Director, Engineering
Affinity
Toronto
Full Time
Jan 5
$240k-290k
More jobs in Location not specified
Account Executive APJ
Planet
NEW
Remote
Full Time
2d
Account Executive NATO
Planet
NEW
Remote
Full Time
2d
Account Executive NATO
Planet
NEW
Remote
Full Time
2d