Lifecycle Marketing Manager
AffinityLocation not specified
Full Time
Posted December 23, 2025
Not Specified
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Job Description
A data-driven email marketer responsible for developing and optimizing lifecycle email campaigns to generate leads, nurture prospects, and drive revenue growth within a B2B SaaS environment focused on private capital markets.
Key Responsibilities
- Develop and manage email nurture programs for all funnel stages, including segmentation and triggered flows.
- Create and execute email campaigns to generate qualified leads and promote product launches and events.
- Analyze engagement data to optimize email performance, re-engagement strategies, and lifecycle progression.
- Collaborate with marketing teams to develop personalized email content addressing buyer pain points.
- Leverage marketing automation and AI tools to enhance campaign personalization and effectiveness.
- Monitor email deliverability, manage compliance, and maintain list hygiene to ensure high inbox placement.
- Report on campaign ROI, conversion metrics, and contribution to pipeline and revenue goals.
- Own and optimize email marketing strategies to drive pipeline growth, conversion, and revenue impact.
Requirements
- 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
- Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
- Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
- Excellent communication skills
- Proficiency with marketing automation platforms Pardot, Marketo, HubSpot, Salesforce, and analytics tools
- Experience with AI tools for workflow automation, personalization, and campaign optimization
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
Benefits & Perks
Compensation/salary range not specified
Work schedule not specified
Work environment perks not specified
Opportunity to work in a fast-paced environment with multiple campaigns
Collaborative cross-functional team environment
Use of advanced marketing automation and AI tools
Impactful role with direct contribution to revenue growth
Ready to Apply?
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