Lifecycle Marketing Manager
AffinityLocation not specified
Full Time
Posted December 23, 2025
Not Specified
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Job Description
A data-driven email marketer responsible for developing and optimizing lifecycle email campaigns to generate leads, nurture prospects, and drive revenue growth within a B2B SaaS environment focused on private capital markets.
Key Responsibilities
- Develop and manage email nurture programs for all funnel stages, including segmentation and triggered flows.
- Create and execute email campaigns to generate qualified leads and promote product launches and events.
- Analyze engagement data to optimize campaign performance, re-engagement strategies, and lifecycle progression.
- Collaborate with marketing teams to develop personalized email content and sales enablement templates.
- Monitor email deliverability, maintain compliance with regulations, and manage subscriber preferences.
- Track and report on campaign ROI, conversion metrics, and contribution to revenue goals.
- Leverage marketing automation and AI tools to enhance personalization and campaign effectiveness.
- Work cross-functionally with sales, product marketing, and operations to align campaign strategies and goals.
Requirements
- 3-5 years experience in lifecycle or email marketing in a B2B SaaS environment
- Proven track record managing email marketing programs that drive measurable pipeline and revenue growth
- Strong analytical skills with ability to interpret campaign data and develop actionable optimization strategies
- Excellent communication skills
- Proficiency with marketing automation platforms Pardot, Marketo, HubSpot, Salesforce, and analytics tools
- Experience with AI tools for workflow automation, personalization, and campaign optimization
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
Benefits & Perks
Compensation/salary range not specified
Work schedule not specified
Work environment perks not specified
Opportunity to drive revenue growth and impact company success
Use of AI tools for workflow automation, personalization, and campaign optimization
Collaborative cross-functional work environment
Recognition and awards as a Great Place to Work
Ready to Apply?
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