At Sword, we’re building AI to heal billions and unlock humanity’s full potential.
Key Responsibilities
End-to-End Analytics & Funnel Ownership: Own B2B marketing data pipelines, SQL queries, dashboarding, and performance reporting across the entire marketing funnel.
Performance Tracking: Build and maintain frameworks to report on key performance metrics, such as marketing-qualified lead (MQL) volumes, sales-qualified opportunity (SQO) conversions, and campaign-level ROI.
Attribution Integrity: Manage attribution modeling and data tracking (e.g., Bizible, Salesforce) to accurately measure and prove marketing's impact on pipeline generation.
Cross-Functional Data Collaboration: Partner closely with the core data team to ensure clean, structured data syncs and self-serve dashboarding capabilities.
Marketing Automation & CRM Administration: Act as the technical administrator for HubSpot and Salesforce, managing syncs, campaign configurations, list segmentation, and form integrations.
Web & Content Operations Support: Own backend configurations for our web properties (e.g., Storyblok) to ensure seamless data flow from landing pages into the CRM.
System Health & Governance: Establish and enforce processes for database cleanliness, lead-routing logic, and campaign naming conventions to maintain platform integrity.
Build & Maintain Intelligent Workflows: Design and optimize workflows using n8n, Clay, and Claude Code to automate lead enrichment, ICP classification, and persona mapping.
Internal AI Product Development: Identify opportunities and act as the “product owner” for internal AI tools (e.g., custom objection intelligence applications, RFP bots, or custom LLM integrations) to maximize team effectiveness.
Requirements
The Technical Stack: You have hands-on, expert-level experience configuring and administering HubSpot and/or Salesforce.
The Automation Stack: You have some experience building multi-step automations and workflows using iPaaS tools (e.g., Zapier, Make, or n8n). Most importantly, you have an insatiable curiosity for AI, API integrations, and modern data enrichment (e.g., Clay), and are excited to rapidly upskill in these technologies.
Analytical Mindset: Strong proficiency with SQL, BI tools, and marketing attribution software.
Cross-Functional Leadership: You aren't just a builder; you have the leadership skills, communication clarity, and emotional intelligence to influence cross-functional stakeholders and drive adoption of your tools.
Action-Oriented Problem Solver: You thrive in fast-paced environments, actively looking for manual bottlenecks to solve through smart automation.