At Sword, we’re building AI to heal billions and unlock humanity’s full potential.
Key Responsibilities
Paid media management: Plan, run, and optimize campaigns across Meta, Google, LinkedIn, and other channels as we grow our mix, balancing the US with international markets;
AI-powered creative at scale: Build AI-generated ad creative, both video and static, fast enough to keep testing and iterating. You should be hands-on with this yourself, and we'll want to see examples of your past work;
Campaign execution: Manage calendars, budgets, and reporting across markets;
Experimentation: Run structured tests on creative, audience, and messaging, then scale what works;
Conversion Rate Optimization: Improve conversion rates on the paid-traffic side of the funnel - landing pages, ad-to-page relevance, and paid CVR - working with Product/Design where needed;
Cross-functional collaboration: Work with Design, Tech, Clinical, and other teams to keep campaigns aligned with the bigger picture;
Senior stakeholder management: Present performance and strategy directly to senior leaders, including General Managers from the markets you’ll be working with;
Reporting: Capable of creating and managing their own reports on key metrics, including ROAS, CAC, and CVR across every channel and market;
Requirements
2–5 years running paid acquisition on Meta and Google (LinkedIn a plus), with a track record of owning budget and hitting targets. B2C or B2B2C experience helps;
Real experience creating AI-powered ad visuals, video and static, at scale. Bring examples;
Comfortable in Excel/Sheets, PPT/Slides, and the native reporting tools of paid platforms;
Experience working directly with senior stakeholders or leadership, comfortable presenting and defending decisions at that level;
Native-level written and spoken English, and used to working across time zones;
Portuguese and/or German skills are an added bonus.