Job Description
At Sword, we’re building AI to heal billions and unlock humanity’s full potential.
Key Responsibilities
- Core Thrive positioning, messaging house, and narrative architecture
- Competitive intelligence across global MSK and workforce wellbeing players — offering, pricing, packaging, channel, and regional strength
- Buyer-facing materials: one-pagers, ROI frameworks, demo scripts, case studies, RFP content, sales decks
- Sales and consultant enablement: training, playbooks, objection handling, certification
- Market opportunity mapping and systematic canvassing across international segments
- The feedback loop into product on competitive gaps and roadmap implications
- Message consistency across every geography and channel Thrive sells through
Requirements
- 7+ years in product marketing and/or GTM, with clear ownership of positioning and competitive strategy — this role needs to land with a senior commercial team from day one
- Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field enablement
- Evidence of working cross-functionally with sales and customer success, not only corporate marketing
- Evidence of building competitive intelligence from scratch, not inheriting and maintaining it
- This is an individual contributor role. Any future team growth will be around core GTM, not commercial deployment.
- US preferred; open to strong candidates globally
- Digital health companies with genuinely strong commercial engines — Hinge Health, Spring Health, and comparable
- High-calibre B2B software or SaaS with strong product and sales motions (examples: Stripe, Ramp, Databricks, Figma, Notion, Rippling, Atlassian, or comparable)
- Has built competitive displacement narratives that demonstrably changed win rates
- Has used AI tooling to drive market canvassing and opportunity identification at scale
- Experience selling into multinational or multi-geography buyers
- Healthcare, digital health, or employer benefits experience is a plus, not a requirement — market knowledge can be taught if the craft is there
- Demand gen or growth marketing profiles without product marketing depth
- Sales leaders without clear product marketing and enablement ownership
- Brand, customer marketing, or communications leaders without GTM ownership
- Candidates whose relevant GTM experience is historical rather than current
- Candidates from a weak commercial engine, however strong the domain knowledge — the trade-off is not worth it
Ready to Apply?
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