Head of Go-to-Market, Mind

• Core Mind positioning, messaging house, and narrative architecture • Competitive intelligence and battle cards across all major EAP competitors • Buyer-facing materials: one-pagers, ROI calculators, demo scripts, case studies, RFP templates, sales decks • Solution specialist team (direct reports, paired with segment sales reps) • Sales and customer success enablement: training, playbooks, certification • Market opportunity mapping and systematic canvassing across US and international segments • Message consistency across all commercial segments and geographies

• Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit • Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement • Evidence of working cross-functionally with sales and customer success, not only corporate marketing • Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions • Has built competitive displacement narratives that demonstrably changed win rates • Has used AI tooling to drive market canvassing and opportunity identification at scale • Healthcare, digital health, or employer benefits experience is a plus, not a requirement • Experience with multi-solution or multi-segment GTM • Demand gen or growth marketing profiles without product marketing depth • Sales leaders without clear product marketing and enablement ownership • Brand, customer marketing, or communications leaders without GTM ownership • Candidates whose relevant GTM experience is historical rather than current