Head of Go-to-Market, Bloom

• Define and own the category narrative for AI-powered women's health across the full life stage continuum, positioning Bloom as the definitive next-generation platform that makes fragmented, condition-specific point solutions obsolete. • Build and maintain a comprehensive competitive intelligence operation against existing Women’s Health solutions in the market — understanding their positioning, pricing, clinical evidence, and client traction. • Develop differentiated positioning by buyer persona: health plan medical directors, employer benefits leaders, broker/consultant advisors, and platform/channel partners. • Create and evangelize the "why Bloom wins" narrative backed by clinical evidence, AI differentiation, outcomes-based pricing, and total cost of care impact. • Author thought leadership content — white papers, conference presentations, webinars, op-eds, and industry panel appearances — that establishes Bloom and Sword as the intellectual leader in women's health AI care. • Generate qualified pipeline for the sales team through relationship-driven business development, strategic partnerships, conference presence, and thought leadership — not through direct deal closing. • Build and leverage a deep personal network across health plans, brokers, benefits consultants, employer coalitions, and industry associations to open doors and create warm introductions at scale. • Create world-class sales enablement materials — competitive battle cards, objection handling guides, RFP response frameworks, case studies, ROI models, and pitch narratives — that give our sales teams an unfair advantage in every conversation. • Partner with the broader sales organization to support upstream deal strategy, competitive positioning in active opportunities, and win/loss analysis to continuously improve our approach. • Support strategic client conversations and finalist presentations where deep market expertise and credibility are needed to close — without carrying a personal quota. • Develop and execute the strategic playbook for transitioning existing Sword clients to Bloom's women's health solution, ensuring a compelling narrative from pelvic health to comprehensive women's health. • Identify and prioritize cross-sell and upsell opportunities within the existing client base, working with account management and sales to drive net new bookings from existing relationships. • Create compelling business cases and ROI narratives that make the expansion an obvious decision for current clients — particularly around menopause care. • Serve as the voice of the market inside the Bloom product team, translating buyer needs, competitive gaps, and market trends into actionable product strategy inputs. • Inform the product roadmap by surfacing what health plans, employers, and brokers are asking for, what competitors are building, and where the women's health market is heading. • Partner with the Head of Product to ensure clinical evidence strategy, feature prioritization, and product packaging align with what wins in the market. • Collaborate with the clinical and data teams to build the evidence base (studies, outcomes reports, case studies) that reinforces category leadership. • Represent Bloom at major industry conferences as a visible, credible voice. • Cultivate relationships with key industry analysts, consultants, and influencers who shape buyer perception and vendor shortlists. • Build and maintain a personal brand as a thought leader in women's health innovation and AI-powered healthcare delivery. • Develop strategic partnerships with industry bodies, research institutions, and clinical organizations that elevate Bloom's credibility and reach.

You are currently at, or recently from, a Head, Director, or VP-level GTM or product marketing role where you owned the full stack: launching products, positioning, competitive differentiation, sales enablement, and market strategy. Comfort sitting between and across cross-functional roles such as b2b marketing and commercial sales, and you have built things in that space that measurably changed how deals were won. You think in first principles . When you encounter a new product or market, your instinct is to ask "what is the actual problem the buyer has, why does this solution solve it better than alternatives, and what evidence would make a skeptical buyer believe that?" You do not reach for a template. You are genuinely AI-fluent , not performatively. You have built systematic workflows and loops using AI tools to do market intelligence, opportunity canvassing, and competitive research faster and more precisely than a traditional team could. You are a strong writer and a clean thinker. The materials you produce are the kind that a benefits leader reads and thinks "this is from a company that understands my problem." You are close to the field. You have worked alongside sales reps, sat in on deals, and updated your strategy based on what you heard in live buyer conversations rather than what you assumed from a conference room. • Current or recent Head-level GTM leadership, or Director/VP scope clearly aligned to a Head of GTM remit • Demonstrated ownership of all three: product marketing/positioning, GTM strategy, and sales/field/revenue enablement • Evidence of working cross-functionally with sales and customer success, not only corporate marketing • Currently at or recently from a high-quality B2B software or SaaS company with strong product and sales motions • Has built competitive displacement narratives that demonstrably changed win rates • Has used AI tooling to drive market canvassing and opportunity identification at scale • Healthcare, digital health, or employer benefits experience is a plus, not a requirement • Experience with multi-solution or multi-segment GTM • Demand gen or growth marketing profiles without product marketing depth • Sales leaders without clear product marketing and enablement ownership • Brand, customer marketing, or communications leaders without GTM ownership • Candidates whose relevant GTM experience is historical rather than current