Experience: 12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
Technical Proficiency: Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM. Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
The Triage Mindset: A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
AI/Data Literacy: Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.
Communication: Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.
Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
Visual & Mental Focus: Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards.
Communication: Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners.
Travel: Occasional travel (up to 15%) for agency reviews, industry conferences, or national strategy sessions.
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